Esra joined Gelb Consulting Group as a Marketing Analyst in 2010. Her responsibilities include questionnaire design, online survey programming, panel management, data analysis, and conjoint analysis.She has led several projects where she conducted both primary and secondary research,identified target markets, constructed complex questionnaires, compiled and analyzed data to identify new opportunities, prepare marketing assessment of business development opportunities.
Esra earned her M.S. degree in Marketing from Georgia State University by specializing in quantitative marketing analysis. During her graduate study she gained a solid background in marketing and advanced statistical techniques including Discrete Choice and Conjoint Analysis, Regression, Factor Analysis, and Segmentation.
M.S. Marketing, Georgia State University, 2009