John B. Elmer

Director

Prior to Gelb’s merger with Endeavor Management, John Elmer was CEO of Gelb Consulting Group.

John is also CEO of G2M Partners, which provides Chief Marketing Officer services and a complete Go-To-Market solution for generating revenue to emerging growth companies in the oilfield service, energy and technology industries.

He has held Chief Marketing Officer positions at S2S Systems, a reservoir modeling software and services firm, and Ingrain, the first commercial digital rock physics lab to serve the global oil and gas industry.

John joined Gelb Consulting in 1984. He is a recognized expert in marketing strategy and new product development and has deep experience in the oilfield service industry. In 1999, John acquired Gelb Consulting Group from its founder, Gabriel M. Gelb, who started the firm in 1965. John has received professional certification as a management consultant (CMC) and in new product development (NPDP). John earned his M.B.A. in marketing from the University of Houston in 1984, and received a B.A. with honors in psychology from the University of Texas in 1980. John was an adjunct faculty member at the University of Houston College of Business Administration from 1989 to 1993.

Specialties

Interim CMO, new technology commercialization in the oil and gas industry, brand and marketing strategy, new product and service development

Education:

MBA, Marketing — University of Houston, December 1984
BA, Psychology — University of Texas at Austin, December 1979

Publications:

Elmer, John B. and Hasanali, Farida, “Gathering and Using Market Insight: Discovering New Product Opportunities Through Customer Intimacy”, American Productivity & Quality Center, 2000

Elmer, John B. and Arro, Emily A., “Managing Innovation for New Product Development: The Fuzzy Front End, American Productivity & Quality Center, 1998

Elmer, John B., “Converting Information Streams to High Potential Product Concepts,” Conference proceedings, Industrial Research Institute, Fall 1998

Elmer, John B., “Best Practices in Market Research for New Product Development,” American Productivity & Quality Center, 1996

Elmer, John B., “Market Research Inputs to the Stage Gate Product Development Process,” Conference proceedings, Customer-Driven New Product Development, University of Houston, January 1996

Elmer, John B., “Internal Communications: Achieving Employee Alignment with Corporate Mission, Vision and Values,” American Productivity & Quality Center, 1995