John M. McKeever
Executive Vice President
John led Gelb Consulting Group since 2008 and now serves on Endeavor’s executive leadership team. He joined Gelb in 1998, after spending eight years in the healthcare industry launching new products. John works with clients to develop market insight to deliver exceptional customer experiences, revitalize their brands, or enter new markets. He has worked with senior executives in a variety of industries including healthcare, oil and gas, and professional services.
Since 2002, John has been an adjunct professor of marketing at the University of Houston MBA program. He teaches courses in marketing management and strategic brand management.
John also serves on the board of directors for The Immunization Partnership (www.immunizehouston.org), the Advisory Board for the Women’s Global Leadership Conference in Energy and Technology, and the Advisory Board for the Marketing in the Oilfield Conference.
In 2010, John was recognized as one of the top business leaders with the Houston Business Journal’s “40 under 40″ award.
He has published articles and presented at national conferences on topics such as customer experience mapping and brand management.
Education:
Master of Business Administration, University of Houston, 1998
Graduate Certificate in Conflict Resolution, University of Houston, 1998
Bachelor of Business Administration, University of New Mexico, 1994
Recent Presentations and Publications:
“Experience Mapping to Bring Marketing and Operations Together,” NACCDO/PAN May 2012
“Creating Patient Enchantment,” ISHMPR, April 2012
“Building Referring Physician Loyalty,” with Cincinnati Children’s, Forum for Healthcare Strategists, Spring 2012
“Using Experience Mapping to Build Patient Enchantment,” w/Cara Zorzi, Alert! Forum for Healthcare Strategists, Spring 2012
“Dealing with Gender in Interpersonal Communications,” Panel moderator, Women’s Global Leadership Conference, October 2011
“Experience Management for Marketing Performance,” SHSMD, with MD Anderson, September 2011
“Experience Mapping Builds Empathy and Revenue,” The Beryl Institute, with MD Anderson, April 2011
“How Well Do You Listen – Advanced Techniques in Marketing Research,” NACCDO/PAN, May 2011
“Sustainable Brand Equity: A Multi-System Case History,” with Froedtert Health, Forum for Healthcare Strategists, March 2011
“No Patient Left Behind: Metrics and Service Recovery,” with MD Anderson Cancer Center, Forum for Healthcare Strategists, March 2011
“Marketing during Health Reform,” AMA Houston Healthcare SIG, February 2011
“Connections that Count: Experience Mapping Show How Patients Are Really Feeling,” Marketing Health Services, Fall 2010
“Women in Leadership,” Women’s Global Leadership Conference Survey Presentation, October 2010
“Marketing Best Practices – Benchmarking Study,” NACCDO/PAN, May 2010
“Using Market Research for Campaign Performance, Forum for Healthcare Strategists, April 2010
“Achieving Performance Excellence Through Transparency.” Published by the Society for Healthcare Strategy and Market Development, Spectrum, Winter 2010
“Health Reform – Are You Ready,” American Academic Medical Association Annual Conference, November 2009
“Leveraging Cultural Differences,” Women’s Global Leadership Conference in Energy and Technology, October 2009
“How to get Marketers and Engineers to Talk in a Common Language,” AMA Energy SIG, September 2009
“Doing More with Less: Marketing All Star Panel,” Marketing in the Oilfield Conference, August 2009
“Understanding Customer Needs,” Society for Petroleum Engineers, May 2009
“Step-by-Step: Building a Regional, National and Global Physician Community,” NACCDO/PAN, May 2009
“Service as a Differentiator,” with University of Michigan Health System, Forum for Healthcare Strategists, April 2009
“Commercialization in a Tough Market,” Energy Hot Topics Conference, March 2009
“Constructing a Better Brand,” with Barnes-Jewish Hospital, published by the American Marketing Association, Marketing Health Services, Winter 2008
“Experience Mapping: Fuel for Your Marketing Organization,” Missouri Hospital Association Annual Conference, November 2008
“Dashboards Done Right,” with M. D. Anderson Cancer Center, Forum for Healthcare Strategists, February 2008
“Building Trusted Brands,” Washington University Marketing Council, January 2008
“Getting the most from Healthcare Web site user feedback.” Published by the American Marketing Association, Marketing Health Services, Winter 2007
“Monitoring the Physician Experience.” Published by the American Marketing Association, Marketing Health Services, Summer 2007
“Brand Strategy Needs More Left Brain Thinking.” Published by the Business Marketing Association, MarketSmart, January 2007
“Walking a Mile in their Shoes: Customer Experience Mapping,” Published by the American Marketing Association, Marketing Management, with Gabriel Gelb, July-August 2006
“Experience Mapping: Creating Advocates out of Patients and Physicians.” Published by the Society for Healthcare Strategy and Market Development, Spectrum, July-August 2006
“Mapping the Patient Experience.” Published by American Marketing Association, Marketing Health Services, Winter 2004
“First Annual Benchmarking Survey of Oil and Gas Industry Marketing Professionals.” Published by Gelb Consulting Group, August 2003
“Third Annual Survey of U.S. Institutions Serving International Patients.” Published by Gelb Consulting Group, March 2003
“Going Online: The New Frontier in B2B Market Research.” Published by Business Marketing Association, MarketSmart, January 2003