Vicki Williams

Marketing Strategist

Vicki Williams joined Gelb in 2011 as a Marketing Strategist with extensive strategic marketing experience.  Her focus areas include Corporate Identity and Branding, M&A Transition Communications and Branding, and Project Communications and Change Management.  She has worked with several companies to change their corporate identity and develop strategies to incorporate acquisitions into existing brands.  She has worked with several sales teams to develop web-based dashboards and implement sales tools that include Customer Relationship Management Packages.

Vicki has also developed advertising campaigns and trade show strategies for both small companies and large multinational corporations.  She has been involved in several website rebranding and restructuring projects for large corporations, as well as website development for start-up corporations.

Vicki is a member of the IABC (International Association of Business Communicators) and the AMA (American Marketing Association).  She has also served as the Treasurer for the World Energy Cities Partnership – a partnership of global energy cities that is chaired by the Mayor of Houston.

Education

BA, Management from Texas A&M University