Develop Keen Insights

Through our Gelb business unit, Endeavor provides a full suite of advanced marketing research services which serve as the foundation for our strategic recommendations.

As trailblazers in the market research community, we have the experience to identify the best techniques available and the expertise to put them to use. Each of our Red Zone methods incorporate a step for discovery, utilizing well executed techniques to inform strategy design.

Our team includes skilled interviewers, expert moderators, statisticians, data modellers and excellent project managers.

Below is list of some of the techniques we use:

In-depth interviewing
Executive interviewing
Experience map interviews
Customer advisory board facilitation
Focus group facilitation
Advertising and copy testing
Document testing
Website testing (Blitz User Testing)
Brand equity measurement
Awareness, attitude and usage studies
Market segmentation research
Employee surveys
Corporate culture audits
Decision factors research
Customer needs assessments
Conjoint analysis
Maximum difference scaling
Communications effectiveness
Customer value analysis
Concept testing