Gelb Consulting Group, an Endeavor Management Company

Our healthcare division, Gelb Consulting, can help you make advocates out of your patients, their families and their community physicians.  Given the challenges in today’s healthcare environment, focusing on this strategic imperative has become paramount to .

We understand the challenges of rising costs, regulatory changes and an increased need for alignment among internal stakeholders.  Our clients, many of whom are nationally-recognized, have used our Enchantment approach to design and implement against new business models.

We believe that through the alignment of the promises you make (marketing), leadership priorities and a culture that empowers it staff, healthcare organizations can deliver an exceptional experience – one that manages expectations and surpasses them, through all Touchpoints.

Our approaches are used to refresh clinical service lines, expand services into new markets, to successfully execute mergers, and other strategic initiatives. Our services include:

• Patient Experience Management: Increase market share and patient/referrer loyalty through the delivery of exceptional experiences and creating enchantment
• Referring Physician Experience Management: Referrals from community physicians often represent the single most concentrated channel of patient treatment, diagnostics and consultation volume
• Brand Strategy: Align community perceptions with your experience and create a healthcare brand that’s an asset of sustainable value
• Patient-Centered Culture Design: Manage change and create internal alignment to make sure your initiative will be effective and meets customer needs
• Pediatric Center Advocacy: Build strong advocacy from referring physicians and pediatric patient families to increase consultation volume
• Marketing Strategy: Develop a solid framework for strategic marketing planning, getting ahead of the competition and/or entering new markets
• Monitor Success: Monitor experiences and outcomes in real-time by arming yourself with the ability to immediately address the concerns of your customers and demonstrate return on investment from the experience to what patients actually say about it

Our Healthcare Experience

Gelb Consulting has worked with nationally-recognized institutions:

• 5 “Honor Roll” institutions
• 3 out of the 5 top-ranked cancer facilities in the country
• 2 out of the 4 top-ranked pediatric hospitals in the country
• 3 out of the 10 top-ranked cardiovascular programs in the country
• And many others such as orthopedic programs, emergency centers, and health plans

In addition, we have supported professional associations in healthcare to conduct national benchmarking studies related to:

• Patient experience management
• Best practices in marketing and brand management
• Physician relations programs
• International programs

We have authored articles and delivered presentations with healthcare industry leaders, such as:

• Society for Healthcare Strategy and Market Development (SHSMD)
• National Association of Cancer Center Development Officers and National Cancer Institute Public Affairs & Marketing Network (NACCDO/PAN)
• American Marketing Association (including multiple healthcare presentations and awards)
• The Beryl Institute
• Multiple regional chapters associated with the American Hospital Association
• Healthcare Strategy Institute
  • Hospital and Physician Relations Executive Summit
  • Healthcare Internet Conference
  • Physician Strategies Summit
  • Healthcare Marketing Summit