COVID19
-
Why Should Healthcare Concern Itself with A Digital Front Door Strategy?
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
-
Oil and Gas Markets after COVID
When and how the Oil and Gas market will be in equilibrium once again is yet uncertain, but there is no reason to doubt the industry´s resilience Overview COVID-19 impact in the global economy may not be as severe as anticipated . When the COVID-19 pandemic is controlled and we reach “COVID...
-
What To Consider When Hiring a Coach
Who supports you? What to consider when hiring a coach,
-
Supply Chain Plan
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth engines. What needs to be communicated, and agreed to, with your partners – up and down the...
-
Mid-level Leaders Business Transformation
How are Mid-level Leaders Part of Your Business Transformation? In this time of business transformation, engagement of Mid-level leaders by the executive team is crucial. Mid-level Leaders (managers) support the message from the C-Suite and provide the feedback loop critical to getting all on...
-
Who Will Lead
What is required to lead post-crisis?
-
The Power of Purpose
The power of purpose is more evident now than ever. Create a compelling purpose that gets employees eager to come to work.
-
Hospital Marketers Must Guide the Journey to The Next Normal
If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator. In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...
-
Case Study: Agile Marketing Communications
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.
-
Trust - The Underpinning of Anything Great
Trust. The underpinning of anything great. Crucial in good times and critical in challenging times, trust is the balm that reduces friction and allows for high performance…even in challenging times. If you’ve been part of any of our workshops, team meetings or executive coaching you have come...
-
The Power of Consumer Insight During a Time of Crisis
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...
-
Crisis Communications Tips for Leaders
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.
-
Dispersed Work Teams? How's it Working Out?
Now that several weeks have passed, it would be interesting to hear what good practices have emerged. From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...
-
Prepare Now to Succeed in the Next Normal
So, we recommend that you and your colleagues take a few minutes each day to reflect on what you are observing and learning – about how you do what do and how your audiences are doing what they are doing. Capture these thoughts fully and carefully – easily done with today’s technology,...
-
What's Up With You? It May Be Grief
While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.
-
So Many People to Keep Informed, So Little Time
When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis. Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...
-
People Are The Most Important Asset Asset, Part 3 - Walking the Talk
People Are The Most Important Asset Part 3 - Walking the Talk I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every company in which I have come in contact. In my last two posts on the value of employees to a...
-
People Are The Most Important Asset, Part 2 - Employee Expectations
People Are The Most Important Asset Part 2 - Employee Expectations I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every segment in which I have worked. In Part 1 , I commented on the reasons why people are the...
-
People Are The Most Important Asset, Part 1 - Reasons
People Are The Most Important Asset Part 1 It is common to hear companies talk about how people are the most important asset. It is just as common to hear workers talk about being frustrated in their jobs and mistreated by the companies that employ them. Every company needs assets, including...