Endeavor Analytics
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Perspective-Taking in Addressing Health Disparities in Health Outcomes
Addressing health disparities in health outcomes for groups that have experienced discrimination is an important priority for every healthcare provider.
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Optimize patient communication through segmentation
Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of customer segmentation, it is valuable to think about segmentation in three steps.
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Maybe It's Not Marketing's Fault
George Danner, Chief Data Scientist at Endeavor Management, was recently published in Strategic Health Care Marketing.
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Share of Usage Models Better Predict Growth
Share of usage better predicts growth. Growth is a common objective among virtually all healthcare systems. However, there are other ways to predict patient choice and usage more accurately and identify strategies to gain increased service usage more effectively.
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Which Part of Your Data Analytics Dollar is Wasted?
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by department-store magnate John Wanamaker...
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Downstream Industry - Optimize Key Parts of the Value Chain
The change in downstream market conditions is an opportunity for the downstream sector to move even further toward operational efficiency and effectiveness by capitalizing on ways to optimize key parts of the value chain.
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Lifetime Patient Value
Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...
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Patient Volume Modeling
Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...
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Physician Schedule Optimization
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...
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Optimizing Clinical Care Ecosystems
Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...
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Healthcare MarCom Budget Benchmarks
How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about...