The ”technical” process and “people behavior” partnership As the “Agile Culture” revolution has evolved, not surprisingly, there has been an intersection between where the “technical process” factors meet the “behavioral” / “people-focused” factors. For years,...
A company’s commitment to adopt an “Agile” work philosophy and method is the name of the game right now and will be a differentiator for success.
Healthcare systems must arm their leaders with the story of their organization. Your narrative should always point to the organization’s goals while also bringing its people forward into the spotlight. Keeping the message and the method personal and relevant reaches employees more effectively...
Digital marketing in healthcare is not only the wave of the future and how we engage with each other, but it is also the future of comprehensive patient care and overall satisfaction.
PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all played a role in bringing about change. Executives are implementing quick-fix solutions that are...
Physicians are paramount to the success of a hospital, yet few resources are given to partnering well and ensuring physicians are happy within the organization.
Common pitfalls we see healthcare leaders make in reaction to the changes taking place in nursing.
A structural change has been taking place in American Nursing for some time now. With all these changes, it seems inevitable that nursing is restructuring, and hospitals need to rethink their business models to match the trajectory. At Endeavor, we have the tools and expertise to help you through...
You only have one chance to make a great first impression with new audiences; how can you make sure you hit it out of the park? Endeavor Management believes that there is a strategic advantage in involving marketing communication experts at the earliest stages of expansion planning.
Transformational Strategy focuses on large, cross-functional processes and entire business systems.
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...
As people have had more exposure to innovative brands and companies in other areas of their lives, they have begun to expect similar standards of ease, access, customer experience, and choice in the healthcare sphere
Share of usage better predicts growth. Growth is a common objective among virtually all healthcare systems. However, there are other ways to predict patient choice and usage more accurately and identify strategies to gain increased service usage more effectively.
Contact Centers - where do we go from here? Everyone is talking about the way we’re functioning now as our “new normal.” But is this current routine just a short-term patch while we work through the COVID-19 crisis, or will it change the way we operate in the future?
How are Mid-level Leaders Part of Your Business Transformation? In this time of business transformation, engagement of Mid-level leaders by the executive team is crucial. Mid-level Leaders (managers) support the message from the C-Suite and provide the feedback loop critical to getting all on...
What is required to lead post-crisis?
The power of purpose is more evident now than ever. Create a compelling purpose that gets employees eager to come to work.
If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator. In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.
Now that several weeks have passed, it would be interesting to hear what good practices have emerged. From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...
So, we recommend that you and your colleagues take a few minutes each day to reflect on what you are observing and learning – about how you do what do and how your audiences are doing what they are doing. Capture these thoughts fully and carefully – easily done with today’s technology,...
While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.
When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis. Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.
To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends.
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by department-store magnate John Wanamaker...
Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...
The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.
Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...
Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...
Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.
How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about...
LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...
In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...
It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...