Physician Experience Management
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Optimize patient communication through segmentation
Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of customer segmentation, it is valuable to think about segmentation in three steps.
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Increase Your Physician Marketing Budget
Increase your physician marketing budget. With a little more intentionality and the financial resources to back it up, empowering your marketing teams to reach physicians will grow your clinical volumes and strengthen your relationships with those you need to reach most.
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Successful One-to-Many Physician Outreach
One-to-many physician outreach tactics can successfully be low-touch and high-tech and still meet physician needs. And they come with the benefit of being lower in cost and time requirements than direct one-to-one marketing.
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Helping your healthcare organization thrive through the changes
PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all played a role in bringing about change. Executives are implementing quick-fix solutions that are...
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Restructuring the way you engage with physicians
Physicians are paramount to the success of a hospital, yet few resources are given to partnering well and ensuring physicians are happy within the organization.
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Keys to Align Marketing and Physician Outreach
We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.
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Why Should Healthcare Concern Itself with A Digital Front Door Strategy?
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
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Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
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Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.
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Consumerism in Healthcare: The Impact on Physician Relationship Management
Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.
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Consumerism in Healthcare: The Trends that Can't be Ignored
To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends.
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Physician Schedule Optimization
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...
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Effective Physician Relationship Management – The Holistic View
It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs. The reason is simple: Referring physicians continue to...
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Engaging Physician Alumni for Increased Referrals, Reputation and Resources
Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...
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Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment
In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...
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Using KPIs for Tracking and Monitoring Physician Relationship Management
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...