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October 18th, 2023
Most of us know that one of the “certainties” of life and business is that change is a constant. There are some great models and guidelines for Managing and Leading change available to help organizations, structure, plan and achieve their goals and reasons for changing. We believe that with...
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October 2nd, 2023
Addressing health disparities in health outcomes for groups that have experienced discrimination is an important priority for every healthcare provider.
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September 28th, 2023
Research has found there are tangible behaviors and characteristics that differentiate leaders vs. managers.
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September 20th, 2023
Performance Management is a critical component of driving effective and robust talent pipelines and research has shown a consistent pattern of leading practices.
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September 7th, 2023
When asked where they believe CEO’s should be spending the majority of their time, Boards of Directors of Fortune 500 companies more likely than not will site “growing talent.” In fact, many have indicated well over 50% of a CE0’s time should be devoted to this space. With this as a...
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September 6th, 2023
The most likely end users of hydrogen: directly as a fuel burned in place of current fuels e.g., natural gas, feed to fuel cells, and the production of green ammonia and green methanol.
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August 30th, 2023
The ”technical” process and “people behavior” partnership As the “Agile Culture” revolution has evolved, not surprisingly, there has been an intersection between where the “technical process” factors meet the “behavioral” / “people-focused” factors. For years,...
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August 16th, 2023
Agile Human Resources As we conclude the first series of blogs around “Agility” and people-focused “best practices,” here are some thoughts on what it means to have an “Agile HR support team.” For years, HR has been striving for that coveted “seat at the table.” And, based on...
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August 9th, 2023
As we explore the importance of helping companies evolve into a more “agile, nimble, and responsive” work environment, here are some practical thoughts on moving in an “agile” direction.
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August 2nd, 2023
A company’s commitment to adopt an “Agile” work philosophy and method is the name of the game right now and will be a differentiator for success.
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June 20th, 2023
Hydrogen Storage Options In this the fourth of five short blogs , we will address, again without going deeply into the weeds, the options for the storage of hydrogen. Hydrogen can be stored as a gas at high pressures or as a liquid at very low temperatures or in the form of a liquid hydrogen...
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May 23rd, 2023
Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of customer segmentation, it is valuable to think about segmentation in three steps.
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May 17th, 2023
Even as employees are returning to the office, there is still considerable interest in remote and hybrid work.
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April 27th, 2023
Healthcare systems must arm their leaders with the story of their organization. Your narrative should always point to the organization’s goals while also bringing its people forward into the spotlight. Keeping the message and the method personal and relevant reaches employees more effectively...
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April 25th, 2023
Digital marketing in healthcare is not only the wave of the future and how we engage with each other, but it is also the future of comprehensive patient care and overall satisfaction.
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March 30th, 2023
There is considerable discussion in the literature about the options for the transport of hydrogen. It can be transported by truck or rail as either a liquid or gas; by ship as a liquid; by pipeline either pure or blended with natural gas; or by using a hydrogen carrier e.g., ammonia, methanol,...
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February 21st, 2023
George Danner, Chief Data Scientist at Endeavor Management, was recently published in Strategic Health Care Marketing.
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February 8th, 2023
A case for mentorship in leadership development Developing and sustaining a continuous pipeline of leaders is a challenge for most companies under normal circumstances but is now an even greater need to develop and deploy solutions in the energy transition environment. The urgent demand for...
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January 18th, 2023
The main key technical aspects when considering repurposing are structural loading, fatigue and corrosion. When considering these it’s useful to also consider the history of steel structures in hostile marine environments, as there are many marine structures that are older than oil and gas...
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January 18th, 2023
In this second of five short blogs we will address, again without going deeply into the weeds, the comparative characteristics of hydrogen to understand its place and ranking as an alternative fuel for the future.
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November 10th, 2022
Increase your physician marketing budget. With a little more intentionality and the financial resources to back it up, empowering your marketing teams to reach physicians will grow your clinical volumes and strengthen your relationships with those you need to reach most.
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November 10th, 2022
One-to-many physician outreach tactics can successfully be low-touch and high-tech and still meet physician needs. And they come with the benefit of being lower in cost and time requirements than direct one-to-one marketing.
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October 20th, 2022
Electric Vehicles (EVs) are here to stay and will become the new normal. We are well on our way to a world without gas stations.
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October 3rd, 2022
Are you seeing the almost endless volume of articles, press releases, and webinars on hydrogen and the coming hydrogen economy and somewhat confused by it all? Hopefully, this summary will help provide clarity without going too deeply into the weeds. Why the interest in hydrogen? The drive for...
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October 3rd, 2022
In the 1960’s, as Houston began its march toward national prominence, Gabe Gelb established Gelb Marketing Research, later renamed Gelb Consulting Group. In this booming era, decisions were made by knowledgeable wildcatters and real estate moguls, but few business leaders used data...
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September 13th, 2022
The current trend of removing fixed or floating offshore Oil and Gas platforms either for demolition or for the rigs-to-reefs program misses the opportunity of creating new revenue streams, particularly in the ever-expanding energy transition arena. Repurposing these platforms for green energy or...
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August 2nd, 2022
PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all played a role in bringing about change. Executives are implementing quick-fix solutions that are...
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July 26th, 2022
Physicians are paramount to the success of a hospital, yet few resources are given to partnering well and ensuring physicians are happy within the organization.
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July 20th, 2022
Common pitfalls we see healthcare leaders make in reaction to the changes taking place in nursing.
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July 12th, 2022
A structural change has been taking place in American Nursing for some time now. With all these changes, it seems inevitable that nursing is restructuring, and hospitals need to rethink their business models to match the trajectory. At Endeavor, we have the tools and expertise to help you through...
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March 9th, 2022
You only have one chance to make a great first impression with new audiences; how can you make sure you hit it out of the park? Endeavor Management believes that there is a strategic advantage in involving marketing communication experts at the earliest stages of expansion planning.
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February 28th, 2022
We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.
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February 9th, 2022
Transformational Strategy focuses on large, cross-functional processes and entire business systems.
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February 2nd, 2022
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
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January 25th, 2022
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services,
and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...
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January 17th, 2022
As people have had more exposure to innovative brands and companies in other areas of their lives, they have begun to expect similar standards of ease, access, customer experience, and choice in the healthcare sphere
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August 30th, 2021
Integration within the Organization encourages your organization to be a fully-interconnected unit. Learn to bring everything together using Journey Management to move toward organizational success.
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August 18th, 2021
Integration within the Organization helps your workforce contribute to the organization’s success. Learn how to use a simple integration approach to provide leadership and communicate your guiding principles.
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August 12th, 2021
Are we making Progress? Using the Baldrige questionnaire ( Baldrige Website ) and survey results can provide volumes of information about how well your organization is progressing in its journey toward success. The following graphs were derived from the 2011 survey on the Baldrige Board of...
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August 9th, 2021
Integration within the Organization provides huge benefits when you can see the whole organization on a single page. Learn how to use the Key Themes Tool to view integration of the whole.
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July 29th, 2021
Integration within the Organization allows you to judge your organization and build strength. Scoring Guidelines can be used to refine processes, make the most of measures, and strive for excellence.
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July 21st, 2021
Integration within the Organization captures an organization’s true character. Discover your organization’s character by comparing it to an ideal organization, with merit and worth.
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July 14th, 2021
Purpose, begins with the End in Mind How do you define Success? We know organizational success is based on many variables. Why are some organizations more successful than others? The answer is simple. Defining the organization’s “purpose” is pivotal to its success. In recent years,...
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July 9th, 2021
Groupthink is a phenomenon that occurs when a group of well-intentioned people makes irrational or non-optimal decisions spurred by the urge to conform or the belief that dissent is impossible. The problematic or premature consensus that is characteristic of groupthink may be fueled by a...
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July 8th, 2021
To set the stage for this discussion on integration we need definitions [i] regarding the topic. Integration The harmonization of plans, processes, information, resource decisions, workforce capability, and capacity, actions, results, and analyses to support key organization-wide goals. Effective...
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May 21st, 2021
The trend of oil price forecasts has changed from years past and if you are not changing your business focus accordingly, you may be missing out on significant value. Historically, multi-year oil price forecasts when oil price was $100/bbl or lower have shown an increase per annum of...
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April 8th, 2021
How should companies plan to address this change to exploit opportuities in the Energy Transition market? How can such an evaluation take place when, in many cases, these sectors are not as mature or at an early stage?
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March 30th, 2021
Today, we hear quite a bit about the energy transition and see many global companies resetting their business strategies to incorporate the impending move from oil and gas toward renewable forms of energy. The resetting incorporates anything from ambitious carbon footprint targets to measurable...
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March 30th, 2021
Share of usage better predicts growth. Growth is a common objective among virtually all healthcare systems. However, there are other ways to predict patient choice and usage more accurately and identify strategies to gain increased service usage more effectively.
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March 10th, 2021
Contact Centers - where do we go from here? Everyone is talking about the way we’re functioning now as our “new normal.” But is this current routine just a short-term patch while we work through the COVID-19 crisis, or will it change the way we operate in the future?
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February 22nd, 2021
As we work with CEOs and Boards of Directors at many different companies, we are starting to see some changes in what Boards demand from their CEOs. Some of the things we see are pretty standard (Corporate Strategy) but some of the things are less traditional in terms of what CEOs in the past...
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November 23rd, 2020
Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current landscape in Brazil for the O&G industry, also including a section on renewables. To understand...
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October 7th, 2020
Are you ready for the next phase of Offshore Oil & Gas? Bruce Crager shares his views on preparing for the future of offshore oil and gas.
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September 28th, 2020
When and how the Oil and Gas market will be in equilibrium once again is yet uncertain, but there is no reason to doubt the industry´s resilience Overview COVID-19 impact in the global economy may not be as severe as anticipated . When the COVID-19 pandemic is controlled and we reach “COVID...
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July 20th, 2020
Brazil joined the group of relevant O&G geographies given the discovery of a potential offshore hydrocarbons resource base so huge that perhaps its full potential will never be fully uncovered – this is known today in the O&G industry as the “Brazilian pre salt”.
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June 8th, 2020
Who supports you? What to consider when hiring a coach,
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June 8th, 2020
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth engines. What needs to be communicated, and agreed to, with your partners – up and down the...
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June 1st, 2020
How are Mid-level Leaders Part of Your Business Transformation? In this time of business transformation, engagement of Mid-level leaders by the executive team is crucial. Mid-level Leaders (managers) support the message from the C-Suite and provide the feedback loop critical to getting all on...
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May 26th, 2020
What is required to lead post-crisis?
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May 12th, 2020
The power of purpose is more evident now than ever. Create a compelling purpose that gets employees eager to come to work.
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April 29th, 2020
If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator. In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...
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April 20th, 2020
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.
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April 20th, 2020
Trust. The underpinning of anything great. Crucial in good times and critical in challenging times, trust is the balm that reduces friction and allows for high performance…even in challenging times. If you’ve been part of any of our workshops, team meetings or executive coaching you have come...
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April 8th, 2020
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...
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April 8th, 2020
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.
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April 6th, 2020
Now that several weeks have passed, it would be interesting to hear what good practices have emerged. From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...
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April 6th, 2020
So, we recommend that you and your colleagues take a few minutes each day to reflect on what you are observing and learning – about how you do what do and how your audiences are doing what they are doing. Capture these thoughts fully and carefully – easily done with today’s technology,...
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April 6th, 2020
While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.
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April 6th, 2020
When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis. Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...
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November 12th, 2019
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
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November 12th, 2019
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.
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November 12th, 2019
Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.
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November 12th, 2019
To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends.
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November 12th, 2019
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by department-store magnate John Wanamaker...
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October 3rd, 2019
The change in downstream market conditions is an opportunity for the downstream sector to move even further toward operational efficiency and effectiveness by capitalizing on ways to optimize key parts of the value chain.
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September 30th, 2019
Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...
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September 27th, 2019
The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.
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June 5th, 2019
Endeavor Management is excited to participate in next week’s Data Driven Drilling & Production Conference (DDDP) on June 11-12, 2019, in Houston.
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March 28th, 2019
Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...
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March 28th, 2019
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...
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March 28th, 2019
Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...
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January 22nd, 2019
B-in Partners is pleased to announce that it has entered into an agreement with Endeavor Management for mutual cooperation in a Global Alliance.
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January 3rd, 2019
Dealing with the ever-changing ice cover in Arctic waters is one of the most challenging issues for any human activity there, particularly with ice management. Whether the task is moving vessels through the ice to their destinations or keeping ice clear of drilling vessels or production...
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January 3rd, 2019
A Team Approach To successfully explore and develop offshore oil and gas resources, finding, developing, and renewing the personnel resources for Arctic exploration and development operations depends on identifying individuals who possess: Wisdom – from Knowledge gained Knowledge – from...
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October 12th, 2018
The average NFL team is run by 2-3 front-office personnel and about 15 coaches. That’s about 18 individuals charged with ensuring they win. Yet not one of them has the specific title of ensuring they don’t lose. They do not have a Coach of Penalty Avoidance, a VP of Injury Prevention or a...
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October 12th, 2018
Fundamentals of OE #10: Staying Focused on the big picture Summary: Don’t lose sight of the objective of your OE efforts Many OE programs get launched and, years later, after hundreds of changes, little has really improved At the end of the day, the shortest path to Operational Excellence is...
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October 12th, 2018
Fundamentals of OE #9: Getting the Culture Right Summary Culture can be one of the greatest competitive advantages for any company, helping it stay ahead even if product, process or talent-based advantages diminish Operationally Excellent companies treat culture as an ongoing effort to be...
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October 12th, 2018
Fundamentals of OE #8: Establish Governance that Improves Decisions Summary: Governance is a critical aspect of a functioning, continuously improving organization Many companies take a one-size-fits-all approach to governance, which over-burdens some decisions and turns it into a check-the-box...
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October 12th, 2018
Summary: Ownership and accountability are critical to operational excellence, primarily to your ability to continuously improve A lack of accountability can set you into a spiral of continuous change, create redundant controls, add cost to your improvement efforts and hold back innovation To...
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October 12th, 2018
Summary: Technology can help achieve operational excellence, but it isn’t dependent on advanced your technology is Operational Excellence requires a holistic approach to technology where the objective is adapting to tech rather than simply adopting it This approach expands the focus from...
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October 12th, 2018
Summary: Management Systems naturally grow more complex over time A key objective of a management system is to simplify how the organization works together, which means the system itself must be simple Keep in mind what the system is intended for, and who it is supposed to help, and build in...
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October 12th, 2018
Fundamentals of OE #4: Use a Process-Based Framework for Key Decisions Summary Your system should be made up of a set of processes necessary to manage the risks within scope A process-based system has less built-in complexity, can have embedded continuous improvement, and is easier to manage...
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October 12th, 2018
Fundamentals of OE #3: Design your OE Program to Work for You Summary A common approach is to adopt a system from a leading company as the basis for your company’s system The problem is that the things you cannot see are what make a Management System effective and compatible with your...
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October 12th, 2018
“The right decision is the wrong decision if it’s made too late”. Lee Iacocca Summary The pace of change in every industry requires rapid and constant strategy adjustments, so consistent execution requires agility Traditional methods for ensuring consistent execution make the system...
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October 10th, 2018
Summary There is a big difference between Unified Systems like an EHS system, and an Integrated System like an OEMS Unified Systems tend to work independently from standard business processes, and thus pull the organization in different directions Companies that operate in an Operationally...
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October 10th, 2018
Without a clear idea of where you’re headed, how can you know how to get there? Most executives will agree that Operational Excellence is good. Many will argue that it’s a crucial factor for success. But what is it? Despite the widespread positive perception, there isn’t a lot of...
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October 10th, 2018
Fundamentals of Operational Excellence The 10 Things to Get Right if You Want to Beat the Odds Operational Excellence continues to gain popularity. A recent worldwide survey by the Business Transformation & Operational Excellence World Summit found that over half of respondents...
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September 26th, 2018
Data is Key to Asset Life Cycle ROI Asset management and engineering and construction are distinctly lacking the single-point entry of data that disseminates to all project planning and delivery applications, but more importantly meets the needs of operations and maintenance throughout the...
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September 19th, 2018
In the last 2 weeks, the Decommissioning blog posts discussed the Law of Unintended Consequences or LOUC for short. We also observed that: There is negativity to the oilfield among those unfamiliar with the industry. The attitude of some toward older offshore installations is: They are worn out,...
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September 12th, 2018
In last week’s Decommissioning blog post we learned about the Law of Unintended Consequences or LOUC for short. We also discussed the attitude of a decent portion of the public not familiar with the oilfield and observed that: There is negativity to the oilfield among those unfamiliar with the...
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September 5th, 2018
Organization Don't Perform Work, People Do “The strength of the pack is the wolf. The strength of the wolf is the pack.” – Rudyard Kipling, Law of the Jungle Silo Busting On capital projects , strong leadership is required to unite the various functions, organizations, and companies around...
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August 23rd, 2018
: A Way to Reduce Costs, Improve Performance, and Embrace the Future Keeping oil and gas projects profitable when oil prices drop has been a key challenge for the past several years, though not the only one for the industry. While prices in the $70/bbl range have provided some relief recently,...
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August 14th, 2018
in Oilfield Decommissioning An unwritten law of societies familiar to most people is the Law of Unintended Consequences. Simply put, it describes the tendency of our best-laid plans to somehow go awry, ending up with results – consequences – that are completely different than the results we...
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August 13th, 2018
Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.
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August 13th, 2018
Are your R&D investments increasing along with the increased activity in the oilfield? Are you interested in improving your return in R&D investments? We can help institute a customized product development portfolio optimization strategy for your organization.
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July 29th, 2018
Facing oil and gas challenges requires innovation, technologies and new collaborative approaches.
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July 24th, 2018
How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about...
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July 13th, 2018
Developing a Life Extension Plan The benefits and challenges of safely and effectively extending the operating life of an asset is well described in Part 1 of this discussion on life extension (LE). In this second part, logical and step-wise approach to developing LE plan that meets the interests...
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July 10th, 2018
It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs. The reason is simple: Referring physicians continue to...
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July 9th, 2018
Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...
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July 6th, 2018
Safely & Effectively Getting the Most Out of Facilities WHAT IS LIFE EXTENSION? At its core, a life extension (LE) plan is a management system that provides assurance to the duty holder, regulators, investors, and other stake-holders that an aging asset can continue to safely operate beyond...
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July 3rd, 2018
LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...
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July 3rd, 2018
In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...
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July 2nd, 2018
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...
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June 29th, 2018
Given that strong, quality capital project leaders are a key determinant of successful capital project outcomes, and leadership is one of the more frequently cited risks to achieve these, the development of bench strength in project execution organizations requires a clear strategic path forward....
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June 22nd, 2018
People Are The Most Important Asset Part 3 - Walking the Talk I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every company in which I have come in contact. In my last two posts on the value of employees to a...
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June 15th, 2018
People Are The Most Important Asset Part 2 - Employee Expectations I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every segment in which I have worked. In Part 1 , I commented on the reasons why people are the...
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June 8th, 2018
People Are The Most Important Asset Part 1 It is common to hear companies talk about how people are the most important asset. It is just as common to hear workers talk about being frustrated in their jobs and mistreated by the companies that employ them. Every company needs assets, including...
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June 6th, 2018
Premier Oil Sea Lion Project Can operators afford not to seize the opportunity to capture the value of the digital transformation, and simultaneously turn the changing demographics in the workforce into a net gain now, rather than a looming struggle for the days (and years ahead)? Larry Forster...
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May 18th, 2018
Nigeria has very significant natural gas resources, estimated to be the ninth largest in the world at nearly 200 trillion cubic feet (TcF) and the largest in sub Saharan Africa. A substantial portion of this gas is non-associated, and much of it has been discovered offshore, in shallow water and...
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May 11th, 2018
The primary driver for all projects should be disciplined spending. But, one of the most powerful tools for minimizing costs is standardization of equipment, yet it is one of the least used. System designs should target meeting requirements and avoid exceeding requirements. Focus should be on...
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May 7th, 2018
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...
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May 3rd, 2018
A shallow water asset off West Africa, already in production from multiple reservoirs with an FPSO and production platforms, needed a plan for its late-life oil field development. Production was declining. Oil prices were falling. Declining production needed to be replaced and operating expense...
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May 1st, 2018
Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic . He highlighted some interesting observations regarding our new organ – the mobile device. ...
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January 2nd, 2018
With any Arctic drilling, the possibility of an arctic oil spill in the highly remote regions offshore of Alaska increases. This has become a key focal point for the U.S. Coast Guard (USCG) and Bureau of Safety and Environmental Enforcement (BSEE) to ensure that drilling and production is not...
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January 1st, 2018
It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...
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May 1st, 2017
Getting Simplified with Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb, there’d...
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April 23rd, 2014
The industry needs to rebuild its Arctic capability to operate effectively at high latitudes. Arctic conditions can be daunting with sea-ice as one of the most pervasive challenges. Source: U. S. Coast Guard. Great rewards are generally preceded by great risks. As the world price for crude oil...
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