Revenue Generation
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Capture your Organization’s True Character
Integration within the Organization captures an organization’s true character. Discover your organization’s character by comparing it to an ideal organization, with merit and worth.
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Understanding Purpose is Pivotal to Success
Purpose, begins with the End in Mind How do you define Success? We know organizational success is based on many variables. Why are some organizations more successful than others? The answer is simple. Defining the organization’s “purpose” is pivotal to its success. In recent years,...
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Discover the Power of Integration!
To set the stage for this discussion on integration we need definitions [i] regarding the topic. Integration The harmonization of plans, processes, information, resource decisions, workforce capability, and capacity, actions, results, and analyses to support key organization-wide goals. Effective...
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Wave of Energy Transition
How should companies plan to address this change to exploit opportuities in the Energy Transition market? How can such an evaluation take place when, in many cases, these sectors are not as mature or at an early stage?
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Analysis of Brazil's Oil and Gas Sector
Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current landscape in Brazil for the O&G industry, also including a section on renewables. To understand...
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Preparing for the Future of Offshore Oil and Gas
Are you ready for the next phase of Offshore Oil & Gas? Bruce Crager shares his views on preparing for the future of offshore oil and gas.
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Supply Chain Plan
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth engines. What needs to be communicated, and agreed to, with your partners – up and down the...
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Case Study: Agile Marketing Communications
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.
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The Power of Consumer Insight During a Time of Crisis
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...
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Crisis Communications Tips for Leaders
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.
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Product Development Portfolio Optimization
Are your R&D investments increasing along with the increased activity in the oilfield? Are you interested in improving your return in R&D investments? We can help institute a customized product development portfolio optimization strategy for your organization.
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Oil and Gas Challenges: Is It Time to Change?
Facing oil and gas challenges requires innovation, technologies and new collaborative approaches.
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Lean Six Sigma: Where does it fit within Operational Excellence?
LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...
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The Struggle to Demonstrate Marketing ROI
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...
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Keys to Brand Architecture
Getting Simplified with Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb, there’d...