Strategic Marketing Planning
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Analysis of Brazil's Oil and Gas Sector
Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current landscape in Brazil for the O&G industry, also including a section on renewables. To understand...
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Preparing for the Future of Offshore Oil and Gas
Are you ready for the next phase of Offshore Oil & Gas? Bruce Crager shares his views on preparing for the future of offshore oil and gas.
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Supply Chain Plan
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth engines. What needs to be communicated, and agreed to, with your partners – up and down the...
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Case Study: Agile Marketing Communications
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.
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The Power of Consumer Insight During a Time of Crisis
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...
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The Struggle to Demonstrate Marketing ROI
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...