Orlando L. Alvarez, Jr. BA
Executive in Residence
Healthcare marketing strategy requires a disciplined approach to understand market needs and develop clear and compelling outreach strategies. Whether it’s direct to consumer, physicians or even employers, Gelb has the experience to guide your efforts with well-executed marketing research and proven methods to organize strategic thinking. Our goal is to create a repeatable process your teams can embrace year over year.
Strategic marketing planning for healthcare organizations requires a careful view of the portfolio of clinical services lines and allocation of scarce marketing resources. Through our approach, we examine market potential and what matters most to generate additional clinical volumes.
Together, as we examine various potential strategic directions, you can make informed decisions about how to best allocate resources for the greatest returns and competitive advantage.
Growth PlayBook
Our Growth PlayBook is a structural document which outlines current environmental factors, customer needs and your position in the market.
We facilitate the process of synthesizing internal and external insights to outline a series of potential strategic directions.
From this, a single direction is chosen, and our experienced consultants lead your team through process to define metrics, key actions, required resources and scheduling.
Our team can further support your efforts by facilitating clinical, administrative and operational teams through exercises to further refine messages, channels and their involvement in such.
Finally, we measure results through the use of our advance dashboards which will monitor progress against marketing efforts and desired objectives.
Executive in Residence
Executive in Residence
Practice Leader, Customer Experience
Director - Employee Experience
Executive in Residence
Global Director - Analytics & Research
Lead Strategist – Healthcare Marketing
Strategist, Women’s and Children’s Services
Executive in Residence
Executive in Residence
Executive in Residence
Senior Strategist
Chief Growth Officer
Executive in Residence
President & CEO, Chairman of the Board
Vice President, Brand Marketing
Executive in Residence
Senior Advisor
Senior Advisor
Marketing Advisor
Chief Purpose Officer
Director - Market Research
Senior Advisor, Healthcare
Customer Loyalty Strategist