Melanie Lowther BBA - Management
Executive in Residence, Healthcare
Since the early 90s, we’ve been helping healthcare organizations understand consumers’ functional and emotional needs to design enchanting experiences. While terms like human-centered design have since entered the industry conversation, our time-tested experience mapping approach continues to organize insights and transform organizations. This framework and related tools have helped leading healthcare systems ensure patients, physicians and donors are advocates for their unique brands. We believe that active engagement of the front line is necessary for an effective transformation – ownership of the solution must be transferred from consulting partner to those who deliver the experience. Our process is founded on the belief that insights developed should be used by your cross functional teams (guided by our best practices) to design a journey and actions around care, coordination and communication.
Executive in Residence, Healthcare
Executive in Residence
Senior Advisor - Healthcare
Director - Human Capital
Health Care Expert Advisor
Executive in Residence
Practice Leader, Customer Experience
Chief Data Scientist
Director - Employee Experience
Executive in Residence
Executive Vice President & Board Director
Global Director - Analytics & Research
Human Capital Advisor
Lead Strategist – Healthcare Marketing
Strategist, Women’s and Children’s Services
Executive in Residence
Executive in Residence
Executive in Residence
Expert: Specialty Services and Compensation
Senior Advisor
Consultant
Market Analyst
Senior Strategist
Director – Decision Analysis
Expert Physician Leader
Chief Growth Officer
Executive in Residence
Executive Vice President
President & CEO, Chairman of the Board
Vice President, Brand Marketing
Executive in Residence
Senior Advisor
Executive in Residence
Executive in Residence
Senior Advisor
Senior Advisor
Executive Vice President
Marketing Advisor
Director
Director
Chief Purpose Officer
Director - Market Research
Senior Advisor, Healthcare
Endeavor Institute
Chief Technology Advisor
Senior Advisor
Director - Market Research
Customer Loyalty Strategist
Senior Advisor