Benchmark against your peers with this unique tool which shares data related to outreach, marketing and operations.
Physician Experience
The Key to Referral Volume Growth
REFERRAL GROWTH REQUIRES STANDING OUT
Although today’s patients have many resources available to help them in healthcare decision making, referring physicians continue to be the most influential factor in where they seek care. Driving referral growth requires an exceptional referring physician experience. That’s why we’ve provided these free physician experience resources.
In today’s ever-changing and cluttered healthcare landscape, it’s not enough to assume that brand reputation or clinical offerings will persuade physicians to advocate for you.
So how do you develop loyalty among your referring physicians? How can you differentiate yourself among the competition and deliver upon promises consistently?
That’s where we come in.
IT’S NOT ENOUGH TO RELY ON ASSUMPTIONS
We’re known for our ability to get to the heart of what matters most to your referring physicians. Whether related to operations, communications, or patient care, the needs that we discover provide a compelling foundation for change and action planning.
Our Experience Mapping framework reviews the total experience, including ways to build loyalty outside of a referral. We uncover functional needs, emotional needs, touchpoints, and experience stewards for a holistic view of how to improve experiences and grow advocacy.
Interested in increasing referral volume? Let's Talk!
WE’VE BEEN THERE, DONE THAT
We’ve worked with the most mature physician relations organizations and have also helped market laggards achieve enviable success in referral growth. Our clients keep coming back to us because we not only provide them with a game plan for referral growth, but serve as a trusted partner. We bring to the table best practices from across the country, and experts who have been in your shoes. In fact, many of our team members have held leadership positions at top ranked hospitals.
Resources Related to Physician Experience Management
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By the Numbers Physician Relations
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For over 30 years, Endeavor Management has worked with academic medical centers and integrated delivery systems to grow physician referrals. Our approach includes referring physician experience...
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Optimize patient communication through segmentation
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Increase Your Physician Marketing Budget
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Successful One-to-Many Physician Outreach
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Developing a Data-Driven Approach to Evaluating Your Quality and Safety Resourcing
Learn more about the NAHQ Quality and Safety Benchmarking Program*, which provides meaningful data to healthcare leaders looking to develop a data-driven business case for quality and safety...
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Introducing Diane Biery, MD
Dr. Diane Biery is a physician-executive with more than 20 years’ experience in a variety of healthcare leadership roles transitioning to a consultant role to assist organizations to bring...
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Helping your healthcare organization thrive through the changes
PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all...
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Restructuring the way you engage with physicians
Physicians are paramount to the success of a hospital, yet few resources are given to partnering well and ensuring physicians are happy within the organization.
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Branded Experiences
The alignment of Brand, Operations, and Culture is key to delivering the ideal experience. We have the creative firepower to take you all the way – from understanding what moments will...
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Level Up Physician Relations
Are you looking to increase your referring physician volumes? Many healthcare organizations fail because they're not tackling outreach AND marketing and operations effectively. Our proven...
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Keys to Align Marketing and Physician Outreach
We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.
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Why Should Healthcare Concern Itself with A Digital Front Door Strategy?
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
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Endeavor Can Help You Reach Tomorrow's Physicians Today
See how Physicians are engaging online and how you can best reach them.
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Physician Portal Strategy
How can you move beyond clinical communications to leapfrog the competition in your physican portal strategy? Today's environmental makes physician engagement so critical - especially in the...
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Integrate Claims Data with PRM
In this presentation, we review how to integrate claims data with PRM tools like Salesforce.com.
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Next Generation PRM Physician360
Next Generation PRM Physician360 is now available. Can your PRM do this? Can your PRM automatically import all payer claims data? Enable mobile expense tracking? Provide physician profiles...
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Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
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Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.
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Consumerism in Healthcare: The Impact on Physician Relationship Management
Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.
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Consumerism in Healthcare: The Trends that Can't be Ignored
To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends.
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Choosing the Right Partner: For Physician Relations Advisors
Physician Relations leaders frequently find themselves seeking the advisory services of partners and consultants for project-based resources. This white paper will explore how to get started in...
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Avoid PRM Failures
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Physician Marketing: Facilitating Individual Physician Brand-Building
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Physician Marketing Planning PlayBook
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Hospital Rankings and Physician Marketing: What Physician Relations Leaders Need to Know
Learn what actions physician relations leaders can take to utilize physician marketing channels and influence hospital rankings.
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Physician Schedule Optimization
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Physician Advisory Boards
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Embracing your Evolving Role in Referring Physician Engagement
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Physician Relations Organizational Maturity
We outline Endeavor's approach to assessing physician relations organizational maturity and its importance in this white paper
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SMART Physician Relations Benchmarking Survey
Our best practice physician relations benchmarking tool is used by national leaders in healthcare to assess their performance and progress. We now offer this tool via a free online survey and PDF...
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Physician Relationship Management Capabilities
Ever wonder how leading healthcare organizations are able to keep referring physicians loyal to their programs? Grow referrals, enhance reputation and improve organizational performance. Gelb's...
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Effective Physician Relationship Management – The Holistic View
It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective...
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Engaging Physician Alumni for Increased Referrals, Reputation and Resources
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Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment
In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to...
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Using KPIs for Tracking and Monitoring Physician Relationship Management
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear...
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Physician Pain Points - Access Survey Press Release
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Physician Pain Points - Access 2018 Infographic
Capturing and studying referral volume is critical in determining how to best meet community physicians’ functional and emotional access needs. However; few organizations have determined how best...
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Designing Effective Physician Relations Organizational Structure
How can you balance people, process and technology to optimize the structure of your physician relations organization?
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Blitz User Testing
In this webinar we will share how to use website user testing to truly understand the needs of your key user groups and to build internal alignment for change. Through this webinar, we will...
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Get to Know Your Referring Physicians
In addition to advanced technology, latest clinical trials, and a team of liaisons, there are many other functional and emotional factors affecting physician referral behaviors. Most of these can...
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Gelb Announces National Physician Study
Houston, Tex. – (April 20, 2017) – A fresh perspective, and a new way to developing insights about referring physicians’ access to specialty medical care – this is the promise of this new National Physician Study – Relieving the Pain...
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Experience Workshops - Transforming Insights into Action
Consider this common scenario: Your team has just received a wealth of information or feedback that will be highly useful for achieving your customer experience goals and improvement objectives....
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Physician Outreach Strategy
Physician experience management requires a concerted effort to understand functional and emotional needs. In addition, monitoring that experience with real-time tools and PRM is the bellwether...
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Physician Marketing and Outreach
Today’s hospitals and healthcare systems are increasingly becoming more focused on building and sustaining relationships with referring physicians as a key market segment. Many leaders are...
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Physician360 Demo
Referring physicians represent a major influence and source for clinical volume. However, most systems today lack integrated reporting capability to address service, loyalty, and segmentation...
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10 Must Know Techniques for Referring Physician Relationship Management
Gelb Consulting introduces 10 Must Know techniques for managing physician relations in today's digital world. This presentation includes 4 techniques to help you increase physician engagement, 3 ideas for enhancing strategic planning and 3 tips...
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Message Mapping: Creating a Communications Roadmap
A message map has the unique advantage of visually representing your key messages in a concise format. Thus, it can be used quickly and is easily understood to create alignment and put effectively...
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Building Enduring Relationships with Referring Sub-specialists
As with most organizations, healthcare providers tend to focus on delivering the best service to their primary customers, for healthcare, this translates to quality care for patients. While...
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Creating Enchantment with Referring Physicians
Presented at the Forum for Healthcare Strategists, this presentation provides insight into how to create enchantment with referring physicians. Featured is a case study of our work with Cleveland...
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Building Referring Physician Loyalty with Experience Mapping
Presented at the Physician Strategies Summit in 2013, this presentation focus on how to use experience mapping to build referring physician loyalty. Featured is a case study of our work with Ohio...
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Building Referring Physician Loyalty
Presented at the NACCDO PAN conference in 2013, this presentation describes our work with Ohio State University Medical Center as they began an initiative to seek insight on the experience provided...
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Building Physician Loyalty
Gelb Consulting's presentation explains the benefit of using Experience Mapping to evaluate the entire physician experience. Based on a case study with Cincinnati Children's Hospital Medical Center.
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Step by Step Physician Marketing
A step-by-step guide for healthcare organizations with building a regional, national and global physician experience. Presented with MD Anderson Cancer Center at NACCDO/PAN.
