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Physician Marketing: Facilitating Individual Physician Brand-Building

Healthcare often relies on the strength of collegial and collaborative physician to physician relationships to support new patient volumes for specialized procedures and services that generate clinical revenues which are necessary to sustain the organization’s mission and vision. The importance of “brand” extends beyond the enterprise level as the personal brand of physicians becomes increasingly important not just to them, but also to the organization. Brand building is critical for their ability to grow their practice, both clinically and from a research perspective (for those in the academic arena) and to successfully enhance both their reputation and that of the organization.

Read this white paper to learn:

  • Why physician brand-building is valuable to physicians and the enterprise alike
  • How to get physicians engaged in building their brand
  • Tactical brand-building tips and strategies.


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