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Game Plan for Changing Culture

While there is a great deal of talk about changing an organization’s culture, there seems to be very little agreement on how to do it. Suffice it to say that many managers talk about the desirability of changing culture but few are willing to bite the bullet and go after a full-fledged culture change. One manager even said that changing a culture is like moving agraveyard; you can’t count on much help from the residents. This paper provides a high- level primer on the subject of culture change and will end with a discussion of the Red Zone principles as they apply to this fuzzy situation.

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