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Oilfield Customer Experience Monitoring

Customer satisfaction and relationship management are key to a company’s overall success. While factors such as quality, expertise, technology and innovation continue to play critical roles, customer satisfaction and relationship management are determining factors in retaining client business. In an effort to focus more on the customer, oilfield services companies are launching static customer surveys for which results are delayed and rarely reach the intended respondents. However, customer satisfaction surveys fall short of providing actionable information. As organizations wait for data collection and analysis, valuable time is wasted and “at-risk” customer relationships remain undetected.

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