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Patients’ Path to Care: Understanding the Decision-Making Process

How are consumers making decisions about where they seek health care? And how should you inquire about this important topic to uncover candid answers? This article examines, based on Gelb’s prior work with healthcare clients, how to effectively mine information from your organization’s consumers, how to aggregate the data into a meaningful call to action, and finally how to identify feasible steps to act on the uncovered insights.


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