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Red Zone Gameplan for Changing Culture

In this Red Zone Game Plan chapter we will discuss one of the most difficult and least understood of the Red Zone maneuvers. While there is a great deal of talk about changing an organization’s culture, there seems to be very little agreement on how to do it. Suffice it to say that many managers talk about the desirability of changing culture but few are willing to bite the bullet and go after a full‐fledged culture change. One manager even said that changing a culture is like moving a graveyard; you can’t count on much help from the residents. This whitepaper will begin with a high‐level primer on the subject of culture change and will end with a discussion of the Red Zone principles as they apply to this fuzzy situation.

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