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Women as Healthcare Decision Makers

Women have been dominating healthcare decision-making in their families for decades. The United States Department of Labor estimates that women make about 80% of healthcare decisions for their families. Moreover, the realities of our culture today make women’s influence and expectations greater than ever. Thus, it is critical for marketers to consider what influences women’s healthcare decision making, including how to best meet their needs and ultimately transform them into advocates who will go out of their way to recommend you to others.

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