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Working Together - Marketing Law

A marketing vice president, by no means atypical, finishes his "rounds" at an industry trade show and shakes his head. "We’re the leader in our category," he says. "So when I go from booth to booth, I see competitive products that look like ours, are packaged like ours, with names that seem like ours, and one competitor promotes its brand with brochures that track what ours say."

His next thought may be: "Let’s sue." But before doing so, it pays to understand what roles marketing managers can play in successful litigation, whether your company initiates an infringement claim or must defend against one.


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