Key Tools
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AAU Studies
Awareness, Attitude and Usage AAU Studies Assess your return on marketing communications Ever heard the old saying, “Half of all advertising is wasted — the question is which half?” Do your advertising messages resonate with your...
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Ad and Copy Testing
Ad and Copy Testing Write with purpose Effective advertising starts with appeal. With our testing techniques, we assess advertising resonance and key messages to identify appealing elements and opportunities for refinement. This research...
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Brand Architecture
Brand Architecture Aligning Brand Growth As organizations grow, branding gets complicate. New service lines, products, affiliations and locations can create a mess without a clear strategy. It is easy to fall into a trap of spreading a...
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Brand Book
Brand Book Ensuring Consistent in Brand Voice, Imagery and Style A Brand Book is an important part of ongoing brand management – it is a lasting document intended to guide future decisions regarding the brand. A Brand Book is not...
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Brand Equity Measurement
Brand Equity Measurement Evaluate Brand Trust As the business environment becomes more competitive, brand management becomes even more important. The process of evaluating your brand’s performance is often referred to as a brand audit or...
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Brand Scenario Development
Brand Scenario Development Outlining Options for Your Brand’s Future There are often several opportunities to strengthen your position – proper strategy development requires the balance of fit with business goals and difficulty. ...
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Call Center Assessment
Call Center Assessment The first contact is often the most important Call centers are often an important beginning step of any customer journey. Armed with knowledge of leading practices in contact centers across the world, our experts...
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Competitive Review
Assessing Competing Claims and Visual Expression Our process includes a thorough examination of competing brand claims. This will include publicly available information via websites and other marketing communications. Through this process, we can...
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Concept Testing
Concept Testing Gauge Success of a New Product, Service or Idea In our experience, feedback from the marketplace is mandatory when introducing a new product or idea to the market. Not knowing your market often comes at a high...
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Conjoint Analysis
Conjoint Analysis Identify What Drives Decision-Making in Your Target Market Conjoint analysis provides insight into what drives the purchase decisions, including the brand, price, and variety of product attributes. This technique provides...
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Contact Center Review
Contact Center Assessment Best Practice Comparisons for a Critical Brand Touchpoint We utilize best practices to observe current practices vis-à-vis best practices documented across industries. Our call center auditors have decades of...
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Conversation Mapping
Conversation Mapping Addressing the Complexities of Interpersonal Interactions Communications set customer expectations. Conversations reinforce such. Conversation mapping is a means to reinforce brand communications through interpersonal...
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CRM Implementation
CRM Implementation Maximize use of CRM Tools for Future Growth We have monitored sales force effectiveness for a variety of B2B, healthcare, and oilfield service companies. From account managers to technical sales, physician liaisons to...
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Cultural Assessments
Cultural Assessments Quantitative Tools to Explore Employee Attitudes Our research tools are designed to determine the relative readiness for strategic change. We use industry-leading cultural measurement to assess the cultural enablers and...
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Customer Advisory Board
Customer Advisory Board Engage Customers in Strategic Planning Initiatives A Customer Advisory Board (CAB) can be a powerful resource for identifying new market opportunities and can provide you with the means to engage key...
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Customer Experience Dashboards
Customer Experience Dashboard Understand your customers. Act quickly on their feedback Customer satisfaction and relationship management are key to the overall success of any organization. A Customer Experience Dashboard doesn’t only...
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Customer Needs Assessment
Customer Needs Assessment Understand and predict customer needs Understanding customer needs is critical in developing successful new products. Customer Needs Assessments help companies explore and understand customer related issues,...
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Customer Value Analysis
Customer Value Analysis Identify and Maximize Your Competitive Advantages Competitive positioning and focus on key buying factors are paramount to successful marketing strategy. Our Customer Value Analysis identifies key areas of...
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Decision Analysis
Decision Analysis Delivering practical, time-proven solutions to business risks Monumental situations such as this are not unusual. They are inflection points in the progress of both the company and the responsible manager. Successful...
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Decision Factors
Decision Factors Understand What Matters Most and When Decision factors research is used to understand how current and prospective customers select your products and services. This technique validates current behaviors and allows...
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Employee Alignment
Employee Alignment Engaged Employees are Critical to your Success Do employees at your organization understand the brand and know how to enact it on a daily basis? Advertising research measures awareness, comprehension and recall of...
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Employee Surveys
Engaged Employees are Critical to your Success Do employees at your organization understand the brand and know how to enact it on a daily basis? Advertising research measures awareness, comprehension and recall of messages under the assumption...
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Executive Coaching
Executive Coaching Helping individual leaders become more effective As organizations strive to gain and maintain competitive advantage, they need their executives to be increasingly effective at providing the leadership to Develop and...
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Executive Interviews
Executive Interviews Engaging Key Leaders to Align around Strategic Outcomes In-depth interviews with key executives are critical to achieving alignment and gaining input into strategic solutions. These executives not only provide their...
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Expected Behaviors Workshop
Expected Behaviors Workshop Creating Alignment Around Consistent Behaviors This workshop will help your team further empathy with your customers. By reflecting on their functional and emotional needs, we organize your teams to set...
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Experience Design Workshop
Experience Design Workshop Aligning Teams to Meet Customer Needs Our Experience Design Workshop assists in building desired behaviors from the ground-up, promotes consensus and creates meaning for those who serve your customers. It...
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Experience Mapping
Experience Mapping Step into Your Customers’ Shoes With Experience Mapping Understanding customer experiences can be complex, and unfortunately customer satisfaction surveys alone usually do not provide sufficient insight. Experience...
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Growth PlayBook
Growth PlayBook Plan to Win Use market insights to drive Strategic Marketing Planning. In every economic cycle, there’s a need to refresh your strategic marketing plan. Beyond just a trade show calendar and advertising schedule, a...
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Human Capital
Human Capital Management Your workforce = Your competitive advantage In an era where change is the rule, aligning your people with your strategic direction while building competence and achieving concrete results becomes a major challenge....
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Leadership Development
Leadership Development Helping the organization improve focus and effectiveness Change is the rule. It is always there. And change demands effective leadership. All organizations have leaders, but they are not always effective. ...
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Leadership Team Alignment
Strategic initiatives often require leadership team alignment, including the reassignment of roles and responsibilities. This may often include shifting organizational structures to provide additional focus on care delivery areas. This shift...
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Market Segmentation
Market Segmentation Identifying and understanding your target market One purpose of marketing is to identify customers’ needs and consequently determine the best way to meet those needs. It is nearly impossible, though, for...
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Marketing and Sales Strategy
Marketing and Sales Strategy Realize Increased Revenues Marketing strategy drives critical business decisions: The customers you target, the products and services you deliver to them and the messages that will persuade targets to use and...
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Maximum Difference Scaling
Maximum Difference Scaling Determine Value and Preferences for Features or Concepts Maximum Difference Scaling (MaxDiff) obtains preference/importance scores for multiple items (brand preferences, product offers, etc.). The MaxDiff...
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Message Mapping
Message Mapping Assess and Improve the Performance of Your Communications Communications set customer expectations. Message mapping is the process through which organizations align messaging with the brand. A message map allows you to...
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Operations Strategy
Operations Strategy Outperform the competition by achieving operational excellence Achieving operational excellence hinges on bringing together leadership, teamwork, and problem solving routinely to continuously improve. Each...
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Patient360 Dashboard
Patient360 Dashboard https://vimeo.com/114725576 Our Patient360 dashboard does not only tell you what your customers are thinking – it is a tool that allows you to influence and enhance your relationships by immediately...
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Persona Development
Persona Development Rich Expressions of Your Audiences Personas help to “bring to life” market segments to drive strategic and tactical thinking. We develop personas using on insights from marketing research, industry insights and...
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Physician360 Dashboard
Physician360 Dashboard https://vimeo.com/113242181 Identifying Opportunities for Referral Growth In many healthcare systems, more than 50% of patients can be attributed to referring physicians. Based on our experience with the top AMCs...
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Process Engineering Workshop
Process Engineering Workshop Employing “Lean” with a Focus on Empathy This workshop identifies and prioritizes the keys to delivering an exceptional experience. By using the experience map and our research, we lead participants...
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Referral Data Analysis
Referral Data Analysis Accessing the Right Data in Real-Time A complement to our dashboard information and CRM solutions, we offer additional data through partners such as SG2 and SK&A. We prefer SG2 due to their focus on profitable...
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Role/Process Based Senior Advisory Services
Senior Advisory Services Improving current position performance So you are now in a position that is new to you. You have been promoted and are not quite sure what you should be doing or how to do it. You have been transferred laterally...
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Sales and Marketing Assessment (SMART)
Sales and Marketing Assessment (SMART) Reviewing Your Current State Versus Best Practices Our sales and marketing assessment and readiness tool (SMART) provides sales and marketing leaders with valuable benchmarking. Leaders can focus their...
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SLOCI Cultural Benchmarking
SLOCI Cultural Benchmarking Statistically-Proven Cultural Assessments The Schweiger-Larkey Organizational Culture Index (SLOCI) is a reliable, statistically valid tool that assesses organizational culture based on 15 behavioral dimensions....
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Target Operating Model
Target Operating Model Transitioning to a Future State with Success When change is necessary, organizations need a plan to move from the current operating model to the target operating model. This is particularly important when changes are...
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Technology Deployment
Technology Deployment Realize value in technology implementation Deploying new technology is only half the battle. If you want to realize full value from new IT systems in your organization, a change management plan is an essential...
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Technology Strategy
Technology Strategy Technology Strategy Helping organizations leverage business technology by accelerating technology adoption… The ability to collect, analyze and transform data into knowledge is a requirement to compete successfully in...
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Touchpoint Analysis
Touchpoint Analysis Determine the How and When Customers Realize Value There are numerous ways in which your customers interact with your brand. These include interpersonal, digital, physical, and telephonic interactions. These...
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Vision Focused Planning
Vision Focused Planning Transformational Strategies, Blueprints & Innovation Strategic planning represents a deep, holistic look at our client’s ambitions. We work closely with executive teams to challenge existing assumptions,...
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Website User Testing
Website User Testing Understanding the Value Created by Your Website Looking to understand the value of your website, portal or software products? Blitz User Testing provides in-depth feedback by directly engaging end-users. The...
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Word of Mouth Advocacy
Word Of Mouth: Your Brand’s Best Asset Word of Mouth (WOM) advocacy is the most effective and least expensive form of marketing. WOM happens when others talk about a brand in the form of conversations or messages. The result is increased...