Outlining Options for Your Brand’s Future

There are often several opportunities to strengthen your position – proper strategy development requires the balance of fit with business goals and difficulty.  Your Brand Scenario will help teams envision what’s possible with objective criteria to determine the best path.

These scenarios include a rich visualization of how the brand could be expressed through various touchpoints. These touchpoints typically include:

• Branded assets such as business systems and physical assets
• Voice of the brand through marketing communications and conversations
• Level of impact on market segments and ease of implementation
• Relative priority across scenarios