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Assessing Competing Claims and Visual Expression

Our process includes a thorough examination of competing brand claims. This will include publicly available information via websites and other marketing communications. Through this process, we can diagnose how other brands want to be positioned and the key attributes and messages promoted. However, our research would indicate whether consumers believe these claims.

Our competitive review includes:

  • Key company statistics
  • Product/service lines promoted
  • Brand architecture used to promote such
  • Key messages
  • Visual expression as a means to support the brand
  • Competitive comparison across all competing brands

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