Rich Expressions of Your Audiences

Personas help to “bring to life” market segments to drive strategic and tactical thinking. We develop personas using on insights from marketing research, industry insights and conventional wisdom of our clients.

Personas include a rich visualization of the archetypes. These typically include:

• Picture representing the target segment
• Voice of the customer statement of needs and/or perceptions
• Their goals
• The behaviors related to your brand and decision making
• Their needs that your brand should address to maximize preferences and advocacy