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Sales and Marketing Assessment (SMART)

Reviewing Your Current State Versus Best Practices

Our sales and marketing assessment and readiness tool (SMART) provides sales and marketing leaders with valuable benchmarking.  Leaders can focus their efforts on the sales and marketing areas which require the most attention.  Using SMART helps you avoid continuing to make the same mistakes in your sales and marketing structure. SMART solves that problem by using our audit and benchmarking tool to provide a strategic view of sales and marketing management decisions.

The Sales and Marketing Assessment and Readiness Tool is designed to evaluate performance against best practices. The findings from the tool should be used to identify strengths and weaknesses and prioritize areas for action.

The areas covered include:

  • Senior Leadership
  • Business Strategy
  • Marketing
  • Sales
  • Service Delivery

This tool is designed for Gelb’s consultants to rate our client’s abilities across several key areas that drive business performance. The purpose of the rating is to facilitate an honest conversation about the client’s capabilities and to point out opportunities for improvement.

In addition, we periodically launch national benchmarking in a variety of industries to determine relative performance across business units or organizations.


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