Looking to understand the value of your website, portal or software products? Blitz User Testing provides in-depth feedback by directly engaging end-users.
The technique, Blitz User Testing, is so named because several users are concurrently interviewed in a single session. Blitz User Testing provides our clients with immediate insights about how to increase website effectiveness and value.
Blitz User Testing enables the marketing team to engage users before, during and after website use, providing a holistic view of the user experience. This insight is used to increase website effectiveness, as the final results provide actionable recommendations for refinement of website content or design.
Every user is assigned a facilitator. We facilitate and train members of your interactive marketing team to actively participate in the process. Each session lasts approximately two hours, consisting of the following steps:
At the conclusion of several sessions, our team facilitates a discussion among members of the entire project team to synthesize the findings and develop an action plan to improve website effectiveness.