Analyst working with computer in Business Analytics and Data Management System with KPI and metrics connected to the database for technology finance, operations, sales, marketing. Data analysis.Ai

By the Numbers
MarCom Benchmarking

Benchmarking for Healthcare Marketing & Communications

The only program dedicated to helping healthcare MarCom teams measure budgets, staffing, and strategic priorities—including this year’s new focus on AI. By the Numbers is powered by Endeavor Analytics in collaboration with the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association.

Take the 2025-2026 Survey
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Why By The Numbers Matters

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Defend Your Budget.

See how your MarCom spend compares nationally.

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Right-Size Your Team.

Benchmark FTEs by function, from digital to creative to strategy.

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Stay Ahead of Trends.

Understand AI adoption, strategic priorities, and resource allocation across peers.

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Get Started Fast.

Panel 1 takes just about five minutes to complete, and you’ll start unlocking results right away.

An analyst uses a computer and dashboard for data business analysis and Data Management System with KPI and metrics connected to the database for technology finance, operations, sales, marketing 👔An analyst uses a computer and dashboard for data business analysis and Data Management System with KPI and metrics connected to the database for technology finance, operations, sales, marketing

How the Program Works

BTN is organized into four focused panels so you can participate at your own pace.

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Panel 1 – Profile & Key Metrics:

Organization profile, top-line budget, and FTEs. (Takes about five minutes to complete. Start here to begin seeing results.)

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Panel 2 – Budget Deep Dive:

Category allocations and expense splits, simplified into 10 categories with percentage breakdowns for salaries, vendors, and internal costs.

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Panel 3 – Structure & FTE Composition:

Functional roles across MarCom, including Community Outreach, Digital/Web, Creative, and Research & Strategy.

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Panel 4 – AI Adoption & Attitudes:

Top MarCom priorities and confidence levels, AI adoption and maturity, budgets, FTEs, tools, and readiness.

Participation Model: You get access to as much data as you provide. As soon as you complete at least one panel, you will begin seeing results in the dashboard. Complete more panels to unlock more views and comparisons.

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What you Get: Benchmarking Insights at Your Fingertips

Access our secure online dashboard to explore national benchmarks across budgets, FTE structure, and strategic priorities. Filter by organization type and size, compare against peers that matter to you, and quickly translate data into decisions for budget planning and staffing.

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Easy Access to Results: Access your results through our online dashboard

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Annual Insights Webinar: Each cycle, we host a session that distills key findings and practical takeaways for MarCom leaders.

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New this year: A special AI Attitudes & Usage report and webinar based on Panel 4 responses. These results are not included in the dashboard.

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Exclusive Benefits for Subscribers

Express your interest in subscribing within the Panel 1 survey, or email: marcombenchmarking@endeavormgmt.com.

We’ll follow up with the next steps and the agreement.

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Custom Benchmarking Groups and Peer Filtering.

Create apples-to-apples comparisons by selecting the systems or peer sets that best support your budget case.

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Early Access to New Insights.

Be among the first to see emerging trends, including this year’s deep dive into AI adoption.

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Expert Support and Custom Analyses.

Work with our team to translate benchmarks into clear recommendations and exhibits for leadership.

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How to Get Started & Helpful Resources

Start with the 5 min survey

Key Documents:

These documents will help you collect the right data for the survey and learn more about subscribing:

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BTN Survey Worksheet

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BTN FAQ

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Subscriber Agreement

Questions?

Reach out to the MarCom Benchmarking Team:

Nick Reposa – Director, Marketing Research
MarCom Benchmarking Team

Let’s Talk

We will help you overcome strategic challenges to realize the business value you seek.

Contact

Email

Our friendly team is here to help.

info@endeavormgmt.com

Phone

Mon-Fri from 8am to 5pm.

(713) 877-8130