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Data & Analytics

Market Insights

Data to
Market Insights

Our marketing research and data analytics team can design and deploy a full suite of advanced marketing research tools. Since Gelb Consulting was founded in 1965, we have continued to be trailblazers in qualitative and quantitative marketing research.

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Full Service

Our team includes skilled interviewers, expert moderators, statisticians, data modelers and experienced research project managers.

Audience segmentation or customer segregation. Marketing concept.

High Impact Approaches

Regardless of your industry, you will find these will further your strategic thinking and sound decision making:


Segmentation – consumer, partner, and employee


Trade-off Analysis – decision factors, conjoint, discrete choice and maxdiff scaling


Experience Mapping – holistic to persona journey


Brand Equity Measurement – tracking, corporate and product brand


Mystery Shopping – call centers, competitive intel, pricing

Let’s Talk

We’re ready to help you define and implement your strategic change.


Our friendly team is here to help.


Mon-Fri from
8am to 5pm CST

(713) 877-8130