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Market Insights
Data to
Market Insights
Our marketing research and data analytics team can design and deploy a full suite of advanced marketing research tools. Since Gelb Consulting was founded in 1965, we have continued to be trailblazers in qualitative and quantitative marketing research.
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Full Service
Research
Our team includes skilled interviewers, expert moderators, statisticians, data modelers and experienced research project managers.
![Audience segmentation or customer segregation. Marketing concept.](https://endeavormgmt.com/wp-content/uploads/2023/11/audience-segmentation-or-customer-segregation-mar-2021-09-03-14-06-25-utc-jpg.webp)
High Impact Approaches
Regardless of your industry, you will find these will further your strategic thinking and sound decision making:
Market Insights
![ourteam-photo-alicia-jansen](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-alicia-jansen-jpg.webp)
Alicia Jansen BBA
Executive in Residence
![ourteam-photo-betsy-gelb](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-betsy-gelb.png)
Betsy Gelb PhD
Expert Witness, Senior Advisor
![ourteam-photo-brant-wilson](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-brant-wilson-jpg.webp)
Brant Wilson BS, MS, PhD
Director – Market Research
![ourteam-photo-cody-cox](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-cody-cox-jpg.webp)
Cody Cox PhD
Executive Director – Research, Endeavor Institute
![ourteam-photo-david-vequist](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-david-vequist.png)
David Vequist PhD
Endeavor Institute
![ourteam-photo-jacob-george](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-jacob-george-jpg.webp)
Jacob N George BS, MS, MBA
Global Director – Analytics & Research
![ourteam-photo-jerry-lieberman](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-jerry-lieberman.png)
Jerry Lieberman PhD
Director – Decision Analysis
![ourteam-photo-john-mckeever](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-john-mckeever.png)
John McKeever MBA
Chief Growth Officer
![ourteam-photo-nick-reposa](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-nick-reposa-jpg.webp)
Nick Reposa BA
Director – Marketing Research
![ourteam-photo-nicole-coy](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-nicole-coy.png)
Nicole Coy MA
Practice Leader, Customer Experience
![ourteam-photo-peter-miller](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-peter-miller-jpg.webp)
Peter Miller BA, MS, MBA
Executive in Residence
![1517591564134](https://endeavormgmt.com/wp-content/uploads/2023/11/1517591564134-jpeg.webp)
Robin Trembley BBA – Marketing and Management
Director – Market Research
Let’s Talk
We’re ready to help you define and implement your strategic change.