![An employee brainstorms brand strategy](https://endeavormgmt.com/wp-content/uploads/2023/11/shot-of-a-young-businessman-brainstorming-with-not-2022-09-14-00-07-33-utc-jpg-e1701201895705.webp)
Brand Strategy
Connect with Promise
A brand is the promise of meeting employees and customers needs in a differentiated way, and brand strategy is the process to bring it to life.
![shot-of-a-mature-male-doctor-and-patient-having-a-2022-12-22-19-53-08-utc-Large](https://endeavormgmt.com/wp-content/uploads/2023/11/shot-of-a-mature-male-doctor-and-patient-having-a-2022-12-22-19-53-08-utc-Large-jpeg.webp)
Strengthen Connections
A brand strategy helps leaders reinforce connection – with customers and employees. Stronger connections lead to increased loyalty and advocacy. An effective brand strategy increases demand, profitability (making it easier to sell) and extends reach.
![Chess pieces on the chessboard](https://endeavormgmt.com/wp-content/uploads/2023/11/chess-pieces-on-the-chessboard-2021-09-02-16-30-53-utc-jpg.webp)
It’s More than Naming
The Endeavor consultants, coaches and advisors create brand strategies that work. We have decades of experience on both sides of the table – whether as consultants leading assignments to executives who have procured them.
Our pragmatism is a huge asset – we bring a creative, fresh perspective that will actually work in your organization.
Brand Strategy
![ourteam-photo-alicia-jansen](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-alicia-jansen-jpg.webp)
Alicia Jansen BBA
Executive in Residence
![ourteam-photo-amanda-gonzalez](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-amanda-gonzalez-jpg.webp)
Amanda Gonzalez MA
Lead Strategist – Healthcare Marketing
![ourteam-photo-amber-tabora](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-amber-tabora-jpg.webp)
Amber Tabora BA
Chief Purpose Officer
![ourteam-photo-andrea-davis](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-andrea-davis-jpg.webp)
Andrea Davis BS, MBA
Director – Employee Experience
![ourteam-photo-dalal-haldeman](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-dalal-haldeman-jpg.webp)
Dalal Haldeman PhD
Executive in Residence
![ourteam-photo-david-perry](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-david-perry-jpg.webp)
David R. Perry BS, MS
Executive in Residence
![ourteam-photo-john-mckeever](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-john-mckeever.png)
John McKeever MBA
Chief Growth Officer
![ourteam-photo-kristina-butler](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-kristina-butler-jpg.webp)
Kristina Butler BBA
Marketing Strategist
![Marcos Irigaray](https://endeavormgmt.com/wp-content/uploads/2024/03/Marcos-Irigaray-jpeg.webp)
Marcos Irigaray BS, MHA
Executive in Residence
![ourteam-photo-melinda-sommerfeld](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-melinda-sommerfeld-jpg.webp)
Melinda Sommerfeld BASA
Marketing Advisor
![ourteam-photo-nicole-coy](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-nicole-coy.png)
Nicole Coy MA
Practice Leader, Customer Experience
![ourteam-photo-orlando-alvarez](https://endeavormgmt.com/wp-content/uploads/2023/11/ourteam-photo-orlando-alvarez-jpg.webp)
Orlando L. Alvarez, Jr. BA
Managing Director, Healthcare Strategy
Let’s Talk
We’re ready to help you define and implement your strategic change.