Ryan Nash
Chief Marketing Officer
Ryan Nash is a results-driven marketing executive with award-winning, hands-on experience developing top-tier brands by creating unparalleled customer experiences helping customers and clients realize multi-billion dollar impacts. Formed RTRN Strategy, a new division within Endeavor Management, to provide clients with the necessary insights and expertise to grow audiences and revenues in the ever-evolving gaming and esports arena. Major clients include content agencies, venture capital firms, startups, and consumer brands. His experience spans several industries including automotive, consumer packaged goods, food and beverage, entertainment, real estate, digital service platforms, and eCommerce. Notable clients include Epic Games, Oculus VR, Activision, Red Bull, Mattel, Sony, IKEA, Subaru, Unilever, and Porsche. Ryan is an Advisor to TAG eSports, a competitive gaming infrastructure platform for indie game developers, and NASH Ventures, LLC, a premium real estate, design, and construction company.
Education
Bachelor of Science, Radio-Television-Film, University of Texas at Austin
Notable Accomplishments
- Led the team that created the launch campaigns for Fortnite and Fortnite: Battle Royale as new global products. Through vigorous research, data analyzation, and A/B testing, they designed a Twitch influencer-led campaign that eschewed the long-standing industry standard of timed asset drops and game trailers. Epic Games realized an estimated $2.4 billion in revenue from Fortnite in 2018.
- Led a four-year program comprised of over a dozen projects aimed at improving Activision Blizzard’s Customer Support experience for industry-leading titles like Call of Duty and Destiny. This program saved Activision Blizzard millions in customer support costs in the first year by dramatically reducing call center and online chat volume.
- His team was named digital agency of record to IKEA and developed one of the world’s first high-end produced web series for branded content called Easy-to-Assemble. The series resulted in 8+ million organic views in week one using a blend of creative concepts, technology, and online marketing strategies. Ad Week named it one of five “Best Branded Deals” of 2010 and the series garnered two Webby Awards, including “Best Branded Content.”
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