From Conception to Birth: Engaging Physicians and Families as Partners

From Conception to Birth: Engaging Physicians and Families as Partners

Texas Children’s Hospital, with support from Gelb Consulting and FKP Architects, sought to define a transformative expansion from pediatrics to women’s health.  This initiative, driven by external market factors to secure newborn care cases, was a visionary shift and required an insightful perspective on an entirely new market.  Gelb Consulting’s strategy consulting and experience management services were used to design an innovative approach to this new market.  As this case study illustrates, this strategy surpassed initial estimates and continues to grow.