Benchmarking Programs
What Good Looks Like
For the past several decades, our teams have designed and deployed effective benchmarking programs. Your organization will benefit from understanding how your resource alloation and operational practices compare across internal groups, your peers and exemplars.
Keys to Benchmarking
Our experience is that a solid benchmarking requires advance buy-in and a sufficient level of comparability. Often benchmarking programs fail because the data set doesn’t provide like-for-like comparisons. In our benchmarking studies, we include engage participants in the design, and create dashboards to enable selection of true peers.
Types of Benchmarking
Let our team help you create and deploy benchmarking programs through the combination of our industry expertise, marketing research tools, and dashboards.
Healthcare
By The Numbers
MarCom
Backed by the power of Endeavor Analytics, By the Numbers: MarCom dashboard empowers users to drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations.
Subscribers can use interactive analytic dashboards, easy-to-use filters, and real-time data to uncover actionable insights and improve their understanding of industry best practices.
Benchmarking Programs
Steven D. Wood PhD
Customer Loyalty Strategist
Cody Cox PhD
Executive Director – Research, Endeavor Institute
Peter Miller BA, MS, MBA
Executive in Residence
Nick Reposa BA
Director – Marketing Research
Karen Lemke
Market Analyst
Francisco Soto MBA
Director – Business Analytics and Operational Excellence
Jacob N George BS, MS, MBA
Global Director – Analytics & Research
Diane Biery MD, MBA
Health Care Expert Advisor
2022 BTN MarCom Insights
Curious how your health care Marcom budget compares to other organizations’ budget size, budget priorities, and team composition?
Let’s Talk
We’re ready to help you define and implement your strategic change.