Nick Reposa BA
Director – Marketing Research
Nick is a market research and consumer insights expert with nearly a decade in supporting fortune 500 companies to achieve their business objectives via consumer research. Nick began his career working on rigorous, full-service quantitative research projects for clients in the retail, financial services, and telecom industries. He then expanded his capabilities, developing a deeper understanding of entertainment (and entertainment-adjacent) categories, honing his project management and people management skills, and becoming a thought leader for clients. More recently Nick has focused on developing his qualitative research toolkit and ensuring actionability of his insights. He did this through supporting key projects related to brand health and positioning, campaign ideation, strategy, and effectiveness, GTM strategy, and optimizing product marketing.
Operational Visibility
When executives talk about resilience, they usually react to symptoms, not root causes. What’s often misunderstood is this: the problem is rarely resilience itself. The problem is visibility.
Intangible Assets
Intangible assets are the unseen drivers of enterprise value. Their importance lies in the way they differentiate companies in crowded markets and create resilience through shifting conditions.
2022 BTN MarCom Insights
Curious how your health care Marcom budget compares to other organizations’ budget size, budget priorities, and team composition?