Media Strategy and Buying

Maximize Your Marketing ROI
Through Media Strategy & Buying

It all starts with meeting your audiences where they are. As consumers of services and communications from a variety of outlets, your customers are bombarded with persuasive communications daily. Our work focuses on breaking through the noise to make the most effective use of your advertising budget. We take an omnichannel approach to negotiate for and get your communications in the places of highest efficiency.

Know What’s Wasted

There’s an enduring quote from retail advertiser John Wanamaker – “I know that 50% of my advertising budget is wasted, I’m just not sure which half.” Through today’s data science and marketing techology platforms, our teams can identify sources of “waste” and eliminate them. Use of dashboards and continuous optimization are key to bust this 20th century myth.