Melinda Sommerfeld BASA
Marketing Advisor
Melinda is a resourceful virtual leader with 20 years of experience in strategic planning, marketing, advertising, communications, project management and client relations management. She has exceptional communication skills and a recognized ability to create and manage cohesive productive virtual and co-located work teams across various industries including healthcare services and software products. She has developed annual marketing and communications plans utilizing market data and data intelligence to understand the business and the significance of the strategic positioning, audience targeting, consumer behaviors and message consistency, and she has a proven ability to move market share as part of a cross-functional team as well as manage complex programs across the organization.
Operational Visibility
When executives talk about resilience, they usually react to symptoms, not root causes. What’s often misunderstood is this: the problem is rarely resilience itself. The problem is visibility.
Ludicrously Fast Marketing
AI-augmented creative offering that helps organizations scale ambition, not cost, by applying AI where it delivers the biggest gains.
Intangible Assets
Intangible assets are the unseen drivers of enterprise value. Their importance lies in the way they differentiate companies in crowded markets and create resilience through shifting conditions.
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We’re ready to help you define and implement your strategic change.