Melinda Sommerfeld BASA

Melinda is a resourceful virtual leader with 20 years of experience in strategic planning, marketing, advertising, communications, project management and client relations management. She has exceptional communication skills and a recognized ability to create and manage cohesive productive virtual and co-located work teams across various industries including healthcare services and software products. She has developed annual marketing and communications plans utilizing market data and data intelligence to understand the business and the significance of the strategic positioning, audience targeting, consumer behaviors and message consistency, and she has a proven ability to move market share as part of a cross-functional team as well as manage complex programs across the organization.