Steven D. Wood PhD

Customer Loyalty Strategist

Steven Wood is a broadly-experienced strategist with wide-ranging healthcare experience and expertise, and exceptional business development and marketing skills. As an acknowledged thought leader in customer loyalty strategies, Steve is passionate about creating customer-focused programs that grow preferred patient bases for hospitals and medical practices. With over 30 years of executive leadership experience with firms such as J D Power and Associates and Healthgrades, Steve contributes productive insights into problems and opportunities associated with accelerating hospital revenue streams from patients, physicians and payers. Dr. Wood is Co-author of four books (three in medical marketing) and has published more than 80 papers in scholarly and professional journals.


PhD in Quantitative Analysis: The University of Wisconsin – Madison

MS in Business: San Diego State University

BS in Business: San Diego State University

Client Work

2022 BTN MarCom Insights

Curious how your health care Marcom budget compares to other organizations’ budget size, budget priorities, and team composition?

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