By the Numbers: MarCom 2024–2025

The industry’s most comprehensive benchmarking platform

This deck presents the latest insights from By the Numbers (BTN): MarCom 2024–2025, offering healthcare marketing and communications leaders a clear, data-grounded view of how budgets, staffing, and organizational structures are evolving across the industry.

As part of Endeavor’s ongoing partnership with SHSMD, BTN continues to serve as the industry’s most comprehensive benchmarking platform for MarCom strategy. With free access to core analytics and optional advanced benchmarking for tailored comparisons, BTN empowers teams to move beyond intuition and lead with clarity—aligning resources, elevating performance, and shaping what’s next for healthcare marketing and communications.