Intangible Assets
with Paul Adams

Intangible Assets: The Real Drivers of Enterprise Value

Intangible assets are the unseen drivers of enterprise value. From brand equity and reputation to intellectual property, customer relationships, human capital, and organizational culture, these non-physical resources define how a company is perceived and how it competes. In today’s economy, the most valuable elements of a business are no longer machinery or buildings, but the trust it earns, the ideas it protects, and the expertise it cultivates. These are the foundations of durable advantage, fueling innovation, guiding strategy, and shaping investor confidence.

Their importance lies in the way they differentiate companies in crowded markets and create resilience through shifting conditions. Strong intangible assets accelerate growth, build loyalty, and position organizations to adapt faster and command higher valuations. They are harder to replicate than physical assets, making them the true source of competitive edge. By understanding and investing in these intangible advantages, companies can unlock long-term performance and measurable impact.

We sat down with Paul Adams, Managing Director, Andersen Consulting, to ask him more about intangible assets and how they impact the bottom line.