Executive in Residence
Alicia is an innovative, analytical, growth-minded and hands-on leader who has 20+ successful years facilitating business growth for multi-million-dollar brands by driving revenue, creating brand awareness and building relationships which exceed business objectives. She has demonstrated team capability building and managing professional relationships at all levels of an organization to solve challenges strategically and ensure marketing efforts support the company’s overall strategies and objectives. She has proven her ability to create pioneering marketing solutions by implementing strategic, data-driven goals, new technology, techniques and tools to improve efficiencies, grow revenue and measure success. Alicia established the ability to identify and integrate brand relevance, market trends, customer expectations and data insights into marketing strategies and business plans to connect untapped opportunities across the organization and set the business apart from extensive competition. She is a trusted business partner who has initiated, facilitated, and fostered relationships across large, complex organizations, partnering to achieve transformative changes that would not have been possible without trust, respect, and an openness to see things from different perspectives.