Nicole Coy MA

Practice Leader, Customer Experience

Nicole is an experienced marketing strategist for the healthcare industry, with almost a decade of experience leading experience mapping and branding engagements for healthcare systems around the country. She works with clients on experience management, marketing strategy, brand building, and training and development, has a passion for creating advocates out of customers through insight-based experience management. Nicole is certified by SHSMD in Healthcare Marketing Communications, has authored numerous white papers, and has led presentations and round tables at industry conferences. Prior to joining us, she was an instructor at Texas State University and worked with a non-profit organization to launch a large grant program.


MA, Communication Studies, Texas State University, 2007

BA, Communication Studies, Texas State University, 2005


Beryl institute


Building Sustainable Brands – The Brand Management Process

Developing Customer Focused Culture with Experience Mapping Workshops

The Basics of Protecting PHI

Women as Healthcare Decision Markers

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