Brand & Marketing

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Thought Paper

Elevate Physician Relations

An in-depth look at best practices in physician relations, engagement, and marketing integration.

Article

Bigger and Better Energy Transition

Presentations

Cultural Transformation Champions

Cultural champions drive cultural change by engaging deeply in the organization at all levels.

Event

Elevating Physician Relations Summit

Join us for an exclusive half-day summit before the HCIC Conference in Austin! This is a unique opportunity for physician relations leaders to connect and share insights on improving engagement, leveraging data, and utilizing technology to transform your program.

Presentations

We Launch Energy

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Modern mega offshore wind turbine in rough stormy sea

Thought Paper

Offshore ET not on Life Support

There are financial/operational benefits of repurposing/utilizing existing infrastructure for clean energy.

Applause, success and winner with doctors in meeting for presentation, medical and research. Training, healthcare and diversity with group of people in workshop event for medicine, target or teamwork

Thought Paper

Physician Directories

News

MOU with UH Energy

Two young businesswoman discussing new creative concept for the new product marketing promotion.

Thought Paper

Performance Management

Client Work

Reimagining Your Physician Relations Case Study

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Article

Three or Five Years

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Article

Trash to Treasure

Thought Paper

Relative Assessment

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Thought Paper

Making Culture Stick

Client Work

2022 BTN MarCom Insights

Curious how your health care Marcom budget compares to other organizations’ budget size, budget priorities, and team composition?

Wireless network and Connection technology concept with Abstract Bangkok city background

Thought Paper

How to Undertake a Digital Transformation

Digital neural network, Big Data concept, hand finger touching for an introduction of artificial intelligence, Ai technology, future cyberspace, digital transformation of innovation of science, business, and technologies

Thought Paper

Top Challenges with Digital Transformation

Client Work

Growth as a Service

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Thought Paper

Responding to Employee Feedback

Female Asian entrepreneur screaming while celebrating business success in the office.

Thought Paper

Motivation vs. Maintenance

doctors with cardiogram and computers at hospital

Article

Physician Advisory Boards

Client Work

Humanizing Data to Affect Change

Thought Paper

Marketing in Retention and Recruitment

Article

Level Up Your Physician Relations Ebook

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Thought Paper

Effective Physician Relationship Management

Article

Fundamentals of Operational Excellence

Thought Paper

Healthcare Marcom Budget Benchmarks

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Article

Run the Business, Change the Business

News

Healthcare Executives in Residence

Thought Paper

The Science and Art of Change Leadership

Uncategorized

Test Insight Item

This is a test

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Thought Paper

Perspective-Taking in Addressing Health Disparities in Health Outcomes

Thought Paper

Leaders vs Managers

Thought Paper

Performance Management with Impact

Side view of group of diverse business people walking together in lobby office

Thought Paper

Filling and Sustaining the Talent Pipeline

H2 Hydrogen clear energy Ecological future Alternative concept Environmental technology Blue sky Fuel storage tanks 3d render

Thought Paper

Hydrogen Likely End Users

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Thought Paper

Agile Culture

Thought Paper

Agile HR

Thought Paper

Agile Talent Management

Thought Paper

Agile Workforce Planning

Thought Paper

Hydrogen – Storage Options

Thought Paper

Optimize patient communication through segmentation

Thought Paper

The Essential Role Of Leaders In Internal Communications

Thought Paper

How Digital Marketing is Leading the Way to the Perfect Patient Experience

Hydrogen gas transportation concept with truck gas tank trailer

Thought Paper

Hydrogen – Transportation Options

Thought Paper

Maybe It's Not Marketing's Fault

Thought Paper

Is your Leadership Pipeline Running Dry?

News

Repurposing JIP: There’s More to Life Than Design Life

Transparent background with blue bubbles

Thought Paper

Hydrogen – How Does It Compare to Natural Gas and Ammonia?

Thought Paper

Where's the MarCom Money Going?

Healthcare, meeting and doctors with nurses, laptop or tablet from above for surgery, advice or pla

Thought Paper

Increase Your Physician Marketing Budget

Thought Paper

Successful One-to-Many Physician Outreach

Client Work

Building an Authentic Voice to Create Community

Thought Paper

A World Without Gas Stations

My father owned and operated a Mobil Oil gas station for about twenty years. Hence, the thought of a world without gas stations is about abstract as it gets, but that is where we are headed.

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