AI Integration in Healthcare Marketing

Key Takeaways
from the Summit: Using Technology to Create Efficiencies

Artificial Intelligence (AI) is transforming the way organizations operate, but how can you strategically use AI integration to drive efficiency and sustainability?

Our recent Elevate Marketing Operations Leaders’ Summit, guest-hosted by Peter Miller (Endeavor), Blake Johns, and Gillian Smith (Cleveland Clinic), focused on how healthcare marketing teams can strategically integrate AI into their operations, highlighting both the promise and the process of innovation in a complex enterprise environment.

From Exploration to Implementation

The conversation opened with a behind-the-scenes look at how a leading healthcare system initiated its AI journey. Leadership support played a key role in early adoption, with the marketing division partnering with AI education institutions to build foundational knowledge across the team.

The organization then launched a series of pilot projects focused on practical use cases such as:

Despite delays caused by necessary enterprise-level reviews—cybersecurity, legal, and supply chain vetting—the team completed nine pilot programs within a year. Several of these tools are now fully integrated into daily workflows, generating meaningful time savings and content efficiencies.

Changing the Culture Around AI

A major theme was the importance of AI literacy and cultural change. Overcoming the perception of AI as a job replacement tool was a challenge early on. Success came by framing AI as a productivity enhancer and offering continuous education, bootcamps, and real-world use cases to build confidence and curiosity.

Key strategies included:

AI in Action: Practical Wins

The hosts shared concrete examples of how AI is making an impact:

Looking Ahead: Governance and Enterprise Alignment

As AI tools become more powerful and widespread, aligning with enterprise-wide strategies becomes critical. The conversation touched on the need for designated AI leadership, internal governance, and ongoing collaboration between marketing, IT, and legal teams. While some roles may evolve, the consensus was that AI is still far from replacing the nuanced work of marketing professionals—it’s here to amplify their impact.

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Helpful Tools and Resources Mentioned

The conversation mentioned several AI tools, programs, and resources that were either piloted, adopted, or discussed for potential use within healthcare marketing operations.

AI Tools and Platforms Used or Piloted

AI Education and Support Resources

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How Endeavor Can Help

At Endeavor, we partner with healthcare organizations to translate AI potential into practical, lasting results. Whether you’re just beginning to explore what AI can do, or you’re looking to scale your efforts across teams, we bring a strategic lens to the process.

Our approach focuses on aligning technology with people and process. We understand the complexity of healthcare systems—and we know how to move innovation forward with intention.