Physician Advisory Boards

Physician Advisory Boards

While patient advisory boards are becoming a well-known resource for partnering with patients, a less common resource that is also impactful is a physician advisory board. In this white paper, we will review the benefits of a physician advisory board and best practices for getting started..

Similar to patient advisory boards, physician advisory boards serve the purpose of increasing physician engagement and giving voice to physician perspectives. Whether composed of external community physicians or internal medical staff physicians, physician advisory boards provide strategic and operational insight to the physician marketing and outreach process, supporting issue resolution and sharing market insight about physician and hospital relationships. These boards also represent an opportunity to cultivate relationships with physicians that are built over time, and which can create tremendous customer lifetime value.