What's in a program management model? Why is program management so different than project management? This information sheet provides a program management model.

What's a PMO or program management office?  What's the difference between a project and a program?  How do you set up a Program Management Office? These discussions are covered in this presentation.

There seem to be several different kinds of implementation approaches that that have been used by companies over the last 10 years.  Results of these approaches have been decidedly mixed… from...

As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights...

This paper will draw upon Oilfield Service Brand Equity studies to review how different geographic markets require a specific and precisely tuned approach.

Endeavor's revenue generation advisory team brings a unique combination of capability and expertise to assess, apply and solve our customers' toughest revenue generation problems.

Are your R&D investments increasing along with the increased activity in the oilfield?  Are you interested in improving your return in R&D investments?  We can help institute a customized product...

Facing oil and gas challenges requires innovation, technologies and new collaborative approaches.

Are you still producing printed catalogs? Is there increasing tension between product line management and sales (and ultimately customers) regarding what methods are most useful to drive initial...

Want to be able to truly see the relationship between your marketing activities and outcomes? Do you often find it necessary to spent countless hours creating data visualization when there must be...

This executive briefing highlights ways for your organization to take timely and effective advantage of the recovering Oil and Gas market. Companies that adapt their market strategies and tactics...

Launching a new product or growing an existing one requires more than gut instincts and guesstimating for sustainable, long-term success. Develop a clear understanding of how customers buy products...

It may seem difficult to get past the proverbial box that looms large in strategic processes. The dozen approaches that have been applied to strategic thinking sessions have de facto become their...

A message map has the unique advantage of visually representing your key messages in a concise format. Thus, it can be used quickly and is easily understood to create alignment and put effectively...

Do you run technology & innovation projects with the same discipline as construction projects? Most companies engaged in design and construction project utilize a convention project management...

Most enterprises want to improve and grow. They commit resources - people and money - to make it happen. Often, though, the decisions about how to deploy those resources are ad hoc and made...

Companies often find themselves in difficult positions when it comes to developing a strategic growth plan. This is because strategic requires trade-offs. While the desire to executive a...

This presentation outlines key tools used to gain insight in the oilfield.  Techniques such as customer value analysis and discrete choice modeling were presented by John McKeever at the Marketing...

Conjoint Analysis is the "gold standard" in quantitative research method that measures the trade-offs buyers make regarding brands, pricing and product/service features.  This white paper explores...

Absence of a strategic marketing plan does not equate to failure, but practically guarantees problems, missteps and duplicate work. Our Growth PlayBook framework was developed based on best...

Framing is a critical piece in ensuring the right segments and needs are being satisfied. This white paper explores Endeavor Management's technique to identify and organize teams to understand risk...