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Decision Analysis - Making the Big Decisions

You probably face a lot of tough decisions running your business unit or functional area. And you are good at it. But what happens when you encounter a big, strategic decision outside your normal decision-making realm, say, around a new direction for the business? Think of situations that have particularly high stakes, offering both large upside value and significant risk of loss, requiring support from both inside and outside stakeholders. Can you afford to bet the company by making such a decision based on a routine justification or “gut feel”? With so much at risk, will the stakeholders support your decision?

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