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MarCom peers


By the Numbers MarCom Survey




Download the worksheet here. This will help you to collect the right data that you’ll need for the survey, as well as give you a glossary of words that will assist you.





Take the survey. We’ve conveniently put the survey link in your worksheet so you don’t have to come back to this page to access it.





Receive the free flash report. Your responses are reviewed and entered into our MarCom dashboard. You’ll get access to free flash charts of the results. You’ll also have the opportunity to subscribe to the annual program for even more features such as filtering tools, peer data, and other modules.



SHSMD, Endeavor Management, and our Steering Committee invite you to participate in this unique MarCom benchmarking program, built for and by healthcare marketing and communications leaders. 

By contributing your data, you and other MarCom leaders will be empowered to: 

  • Make better strategic and tactical decisions

  • Develop a data-driven business case for increased resources

  • Demonstrate your MarCom team’s effectiveness

Each year, the By the Numbers: MarCom benchmarking program allows participants to enter their budget data.  Through the use our dashboard technology, Subscribers can compare themselves to peers of their choice in the areas of marketing and communications budgets and budget allocation across staff and the marketing mix. 

All data is blinded to ensure confidentiality and validated through reviews as needed.



Questions Answered By the Numbers

  • What are typical budget amounts?

  • How are MarCom budgets deployed across the marketing mix?

  • To what extent are MarCom staff being resourced?

  • What are other organizations focusing on?

By The Numbers: MarCom is changing the way MarCom leaders make decisions.  To learn more visit the SHSMD website or you can explore the survey using the link below:



The ONLY MarCom budget benchmarking program

designed BY and FOR health care leaders

Need a little more proof before you commit to taking our comprehensive survey? See how your MARCOM budget as a percentage of revenue stacks up compared to other industries. Insert your own numbers to get a real-time picture of where you stand and why we can tell you with confidence that you are under-resourced. Download this quick PDF and insert your numbers to see a snapshot of how you stack up.



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