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Defend Your Healthcare Marketing Budget

Tired of having to defend your healthcare marketing budget? Cleveland Clinic and Endeavor demonstrate in this presentation to PAMN how they’ve gathered, analyzed and used meaningful benchmarking data from marketing and communications leaders in healthcare.  Through this annual benchmarking program, healthcare marketers are able to build CFO-worthy business cases and justify their spend.

For more information about this benchmarking program, please also the benchmarking website.

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